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Beyond organic: An inside perspective on ROC

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Manage episode 399703801 series 3243186
Indhold leveret af The Hartman Group, Inc. and The Hartman Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Hartman Group, Inc. and The Hartman Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The USDA organic certification is becoming table stakes, and many consumers are starting to recognize it may not be enough (more to come on this in our Q2 syndicated study).

We sat down with Ted Robb, founder of New Barn Organics to chat all about the next evolution of organic. Nearly all New Barn’s products are Regenerative Organic Certified, including the first-ever ROC unsweetened almond milk. But their story goes much deeper than that.

Ted shares an honest and inspiring perspective on:

  • The ups and downs of growing a new brand
  • Thoughtful distribution
  • How brands can help create a market for ROC products
  • Finding the right innovations for your customers

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

  continue reading

172 episoder

Artwork
iconDel
 
Manage episode 399703801 series 3243186
Indhold leveret af The Hartman Group, Inc. and The Hartman Group. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af The Hartman Group, Inc. and The Hartman Group eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

The USDA organic certification is becoming table stakes, and many consumers are starting to recognize it may not be enough (more to come on this in our Q2 syndicated study).

We sat down with Ted Robb, founder of New Barn Organics to chat all about the next evolution of organic. Nearly all New Barn’s products are Regenerative Organic Certified, including the first-ever ROC unsweetened almond milk. But their story goes much deeper than that.

Ted shares an honest and inspiring perspective on:

  • The ups and downs of growing a new brand
  • Thoughtful distribution
  • How brands can help create a market for ROC products
  • Finding the right innovations for your customers

If you like these insights, subscribe to our free weekly email newsletter where we share data-packed infographics, insightful articles, food & beverage industry trends and more.

  continue reading

172 episoder

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