Allyson J. Davis - Marketing, Media and Production Executive

Sports In The Making

00:00:00 Introduction To Allyson J. Davis

00:01:30 What Allyson is doing currently

00:01:55 What her responsibilities are as a marketing executive

00:04:20 How the media landscape has changed with marketing

00:06:35 How Allyson got into sports and then went into the marketing side of the business

00:09:25 How important it is for someone to love sports when working in sports

00:10:05 How she got started working in sports media

00:14:35 How she became the Director of Marketing for Fox Sports in Los Angeles

00:15:10 What goes into branding and rebranding a sports network

00:17:00 What goes into marketing a sports network outside of what we see on television

00:18:45 How marketing returning to a grass roots level again and digital is in a bit of disarray

00:20:30 Where ideas for marketing campaigns come from

00:22:30 The way marketing has been done in the past few years is now changing because of privacy concerns and making connections with people without technology

00:25:05 What a garden wall is for content and marketing

00:28:55 How different E! Entertainment was from sports

00:30:30 Some of the challenges being an entrepreneur with her own marketing agency

00:32:30 How Allyson got back into sports and started working at Universal Sports Network

00:37:45 How important networking is in this (and any) industry

00:41:15 What Universal Sports Network was for viewers and what it meant to Allyson

00:43:55 How athletes qualified for the Olympics and watching on USN; some of the things viewers would see on the network

00:46:55 How Allyson marketed USN to drive viewers with marquis events such as Rugby World Cup and the Boston Marathon

00:49:30 How the 2013 tragedy of the Boston Marathon affected marketing efforts

00:51:50 Photos of the 2014 Boston Marathon (on the video podcast)

00:52:40 How the production and marketing team came together to help in the healing process

00:54:45 What VP of Integrated Marketing is with Red Bull and what some of those responsibilities were

00:57:00 What the difference is between a brand and marketing

00:57:50 What responsibilities are of a VP/Executive

00:59:10 What she’s doing with cycling with her new position at Impact Partners

01:00:10 Photos of tv truck at Boston Marathon

01:01:00 How she connected with the documentary on the Women’s Tour de France

01:07:10 What the difference between the men’s version of the Tour de France and the women’s version

01:11:30 What the response to this year’s edition of the Women’s Tour de France was

01:13:22 Distribution strategy of the documentary, “Uphill Climb” and what the mission of the documentary is about

01:14:40 What will be in the film

01:15:35 What Impakt Partners is all about

1:18:20 How important sports are for women in the C-Suite

01:19:15 Allyson’s favorite sports movies

01:20:30 Allyson’s advice for people who want to get into sports marketing

01:22:30 Thanks & Wrap Up