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Session 14: The Strategy for Rebranding Our Company with Molten Venture's James Clark

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Indhold leveret af Alex Chisnall. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Chisnall eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this Screw It Just Do It Session, I sit down with James Clark, Marketing Director at Molten Ventures, to discuss the intricate process of rebranding Draper Esprit to Molten Ventures. James shares the challenges, considerations, and emotional aspects of rebranding a well-established company. Learn how engaging stakeholders, maintaining brand identity, and navigating the rebranding process during the COVID-19 lockdown led to a successful transformation. This episode is a must-listen for anyone interested in the complexities of brand management and rebranding.

  continue reading

595 episoder

Artwork
iconDel
 
Manage episode 437768822 series 1443649
Indhold leveret af Alex Chisnall. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Alex Chisnall eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this Screw It Just Do It Session, I sit down with James Clark, Marketing Director at Molten Ventures, to discuss the intricate process of rebranding Draper Esprit to Molten Ventures. James shares the challenges, considerations, and emotional aspects of rebranding a well-established company. Learn how engaging stakeholders, maintaining brand identity, and navigating the rebranding process during the COVID-19 lockdown led to a successful transformation. This episode is a must-listen for anyone interested in the complexities of brand management and rebranding.

  continue reading

595 episoder

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