Bedste Behavioral Science-podcasts (2024)

1
The Practical Application of Behavioral Science with Kate Waters 48:10

14d ago48:10

48:10

In this episode, we talk with ad agency founder Kate Waters on how the AA, Zoe and Spotify apply behavioral science. We cover a wide range of principles: from language reframing to social proof, concreteness to choice paralysisAf Consumer Behavior Lab

1
How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity 30:28

28d ago30:28

30:28

In this episode, we uncover how Starbucks turns the Pumpkin Spice Latte into a cult favorite through the power of scarcity.Af Consumer Behavior Lab

1
Disney Parks: How the Peak-End Rule Sparks Delight 26:55

1M ago26:55

26:55

In this episode, we examine how Disney uses behavioral principles to manage queues, process payments and create moments of joy inside their parks.Af Consumer Behavior Lab

1
Tortillas, Government Agencies, and Behavioral Science with Owain Service 45:10

1M ago45:10

45:10

In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.Af Consumer Behavior Lab

1
Summer Holidays: Selling Nostalgia to Deliver Experiences 36:55

4M ago36:55

36:55

In this episode, we talk about how marketers leverage principles like nostalgia and active commitment to sell targeted experience to customers.Af Consumer Behavior Lab

1
Football: The Lessons Behind Action Bias and Fluent Devices 29:43

4M ago29:43

29:43

In this episode, we examine pre-disposed decisions that prioritzes acting versus maintaining the status quo, due to optics.Af Consumer Behavior Lab

1
Mapping Urban Heat Islands with NASA Ep84 34:48

4M ago34:48

34:48

In this episode, I share the story of creating the world’s highest-resolution urban heat island maps in collaboration with the team at NASA JPL, available at http://urbancanopy.io. I share the process of taking raw thermal satellite pictures from the NASA archive, using GIS software and data to get a heat island score for each land parcel, using Ma…

1
Liquid Death: The Power of Smashing Category Norms 26:28

5M ago26:28

26:28

In this episode, we take a look at the behavioral principles that empower Liquid Death and it's entry into the American market with a distinctive style.Af Consumer Behavior Lab

1
Kentucky Derby: Leveraging Data to Build False Confidence 37:17

5M ago37:17

37:17

In this episode, we explore how more data doesn't necessarily mean better results and what alternatives marketers have to successful metric-based outcomes.Af Consumer Behavior Lab

1
Sustainability: Helping Consumers Make Decisions with Lateral Social Proof 33:00

5M ago33:00

33:00

In this episode, we take a look at the biases that promote sustainability and how the sustainability movement can be applied to brands.Af Consumer Behavior Lab

1
Redbull: The Pratfall Effect and the Benefit of a Bad Taste 16:58

6M ago16:58

16:58

In this episode, we examine the promotional prowess of RedBull from marketing the drink and facing challenges that came with it's unique and 'unwelcome' taste.Af Consumer Behavior Lab

1
Chipotle: Piquing Interest by Building Community 17:52

6M ago17:52

17:52

In this episode, we check out Chipotle's data driven marketing campaign and the success that came with it.Af Consumer Behavior Lab

1
Costco: Loyalty Cards, Ski Trips, and the Sunk Cost Effect 21:54

7M ago21:54

21:54

In this episode, we dive deep into motivations that drive the consumer when it comes to locking in their purchases. Be it the effect of loyalty programs or the theory of sunken costs, Costco has done this to great effect.Af Consumer Behavior Lab

1
Optimism Bias with Tali Sharot 41:14

7M ago41:14

41:14

In this episode, we sit down with Tali Sharot, a neuroscience professor at University College London and M.I.T., to talk about the practical application of cognitive neuroscience.Af Consumer Behavior Lab

1
Valentine's Day 22:01

7M ago22:01

22:01

In this episode, we explore the intricate world of Valentine's Day, online dating, and the hidden truths behind survey data, revealing the discrepancies between claimed motivations and actual behaviors through insightful studies and field experiments.Af Consumer Behavior Lab

1
Behavioral Economics with Mark Earls 47:45

7M ago47:45

47:45

In this episode we chat with award-winning author Mark Earls about concepts such as loss aversion, the false consensus effect, and behavioral science's impact on economics.Af Consumer Behavior Lab

1
The Big Game: Costly Signaling and the Public's Trust 27:01

7M ago27:01

27:01

In this episode, we discuss the influence behind Super Bowl ads and how concepts like costly signaling and cultural imprinting help consumers align with brands.Af Consumer Behavior Lab

1
Crossroads of Consumer Psychology and Marketing 37:13

7M ago37:13

37:13

In this episode we sit down with Phill Agnew, the Senior Product Marketing Manager at Buffer and Host of the Nudge Podcast, to discuss the halo effect, the illusion of labor, and the behavioral science behind special days.Af Consumer Behavior Lab

1
Everything is a Funnel Ep83 26:38

7M ago26:38

26:38

In this episode, I share the secret to building your mission. You need to START by building a funnel, not an idea. If you're building an idea, campaign, or product and not building it as a funnel, you could be making a big mistake. Listen in, I'll share how to do it right. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠…

1
What Exactly is Gamification? Ep82 13:37

7M ago13:37

13:37

In this episode, I explain the precise definition of how I see gamification. It's essentially tracking progress towards a goal, and rewarding people for making progress. This episode is a neat nugget of the core measurement-driven gamification principles you can use for making climate and environmental action happen. Get my free Climate Action Desi…

1
Top 10 Biggest Mistakes You Might Be Making Ep81 50:36

8M ago50:36

50:36

Did you know that the vast majority of environmental professionals have NO training in the job they are hired to do? That's the job of human influence. Environmental scientists, engineers, and lawyers are often hired for the job of influencing thousands of people to take action to meet sustainability goals, yet our training is in, well, science, en…

1
The 5 Levers of Human Motivation Ep80 18:02

8M ago18:02

18:02

There are three big mistakes people make when they are trying to influence people to help the planet. In this episode, I share what these are and the five big levels you should be using instead that are proven to influence people to act. Get my free Climate Action Design Tips: ⁠https://helloworlde.com/actiontips⁠ * * * How to Save the World is a po…

1
ECOPIA: We Need Child-Centric Community Housing Ep79 29:45

8M ago29:45

29:45

In today's episode, I introduce a new endeavor I've been secretly burrowing away at. It's called ECOPIA and it's my ultimate dream project. ECOPIA's mission is to create child-centric properties that are built and designed for families to raise children together, as it's meant to be done, in groups (and with all the eco-friendly, zero-emissions, ze…

1
The 3 Axioms of Change Ep78 28:22

8M ago28:22

28:22

How do you know that your project is REALLY changing what you want to change in the world? And how do you know if you are doing it effectively? In this episode, I share the core mechanism of what change is. This is such a fundamental primary principle that we tend not to see it. You MUST have these three axioms active for change to happen. If you d…

1
The Behavioral Science of Real Estate Energy Labels, Reuven Sussman PhD Ep77 1:22:37

9M ago1:22:37

1:22:37

In today’s episode, we chat with behavioral and environmental psychologist, Dr Reuven Sussman, head of the Behavior and Health Program at The American Council for an Energy Efficient Economy (ACEEE). He conducts research about, and advocates for, energy efficiency in buildings and transportation - a sector that makes up the lion's share of carbon e…

1
4 Evidence-Based Reasons Why You Need Positive Eco Futures Art Ep76 24:44

9M ago24:44

24:44

In this episode, I share the four social-science-backed reasons for why you need to be heavily immersed in images of the positive eco future you are working to create. We'll cover the psychology of motivation, technical problem-solving, leadership, and systems-change. This epsides explores the deeper reasons why I put together the new Ecopia Store …

1
New Year's: The Power of Commitment 31:26

9M ago31:26

31:26

In this episode we discuss the behavioral science behind New Year's Resolutions, commitments, the motivation to change behavior, and succeeding beyond January 1st.Af Consumer Behavior Lab

1
Idea: Nudge Your Neighborhood Vegan with the V-Score Ep75 15:37

9M ago15:37

15:37

In this episode, I share an idea I designed and. I want you to steal it. It's called the V-Score. See the V-Score app design here. The most important factor that determines the health and environmentally friendliness of food is whether it comes from a plant or an animal. The measurement-driven design I teach is based on identifying a core metric of…

1
Too Many Ways to Go Green? Choice Architecture & Overload, Reuben Kline PhD Ep74 1:31:59

10M ago1:31:59

1:31:59

Does giving people long lists of multitudes of eco actions help people do more green things? Or does it overwhelm, and hence hinder action? And how does the type of action on that list make a difference? Today’s guest is Dr. Rueben Kline Ph.D. He is the Associate Professor of Political Science and Director of the Center for Behavioral Political Eco…

1
Idea: Women's Bathroom Vending Machine Ep73 10:45

10M ago10:45

10:45

Today’s podcast is about an zero waste idea that is desperately needed in women’s bathrooms: a vending machine that sells reusable women’s period products like silicone cups, cloth pads, and period undies. * * * How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental eng…

1
Idea: The Compost-a-Tron Ep72 17:23

11M ago17:23

17:23

The compost-a-TRON is an idea to encourage public composting, inspired by a curious behavioral study 30 years ago about a giant eagle shaped garbage can. How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the…

1
ACT and Applied Behavior Analysis with Dr. Tom Szabo 59:19

11M ago59:19

59:19

Tom Szabo is a peer-reviewed Acceptance and Commitment Therapy (ACT) trainer, board certified behavior analyst, and faculty member of Capella University in the masters and doctoral behavior analysis programs. Over the last fifteen years, Tom has focused his practice on teaching people ways to ignite psychological flexibility in their personal lives…

1
Do Individual Green Actions Take Away From Systems Change? Karine Lacroix PhD Ep71 1:13:14

11M ago1:13:14

1:13:14

In today’s episode, I talk with environmental and behavioral psychologist, Dr. Karine Lacroix Ph.D, about if a person’s individual eco-friendly behaviors (like riding a bike, composting, or eating less meat) can cannibalize or steer people away from taking actions that might influence bigger systems-wide change (like trying to influence your local …

1
Reimagine Your Street and Neighborhood Ep70 14:51

11M ago14:51

14:51

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapi…

1
Education Vs Action Design: Very Different Things Ep69 15:40

11M ago15:40

15:40

How to Save the World is a podcast about the psychology of what gets people to do eco-behaviors and take climate action: Environmental engineer, designer, and author, Katie Patrick, hunts down the latest behavioral science literature from top universities such as Harvard, MIT, and Stanford to unearth the evidence-based teachings you can use to rapi…

1
Gamification of Climate Action, Dr Markus Brauer PhD PART 2 Ep68 52:46

12M ago52:46

52:46

This is the second part of the conversation with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamification. Markus is the social scientist behind a behavior-change game called Cool Choices - a card game that gets wo…

1
Gamification of Climate Action, Dr Markus Brauer PhD PART 1 Ep67 54:50

12M ago54:50

54:50

Games sound fun, but do they really work to get people to actually do climate and eco-friendly things? And if so, why do they work? Today's we’ll be talking with Professor of Psychology at the University of Wisconsin AND the Executive Director of The Institute for Diversity Science, Dr Markus Brauer about what makes up real evidence-driven gamifica…

1
How to Work From Primary Principles Ep66 23:16

12M ago23:16

23:16

In this episode, I share a fundamental principle to guide your design thinking. You should always ask yourself, is this idea based on "primary principles?" And what are "primary principles" anyway? In order to make a campaign or startup that really works to get people to buy a green product or change a behavior, you need to build up your concept fr…

1
Decoys, trainees, and the Power of Puzzles 31:54

12M ago31:54

31:54

In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.Af Consumer Behavior Lab

1
Diamonds, romance, and The Wheel of Fortune 20:37

12M ago20:37

20:37

In this episode, we explore the success of De Beers' marketing campaign for diamond engagement rings, highlighting the power of linguistic quirkiness, the influence of anchoring on consumer behavior, and the relevance of behavioral science in shaping even significant purchasing decisions.Af Consumer Behavior Lab

1
Trash, graffiti, George W. Bush 19:22

12M ago19:22

19:22

In this episode, we delve into the Don't Mess With Texas campaign and its remarkable success in reducing litter on Texas highways by 72%, highlighting the power of reframing behaviors to align with existing beliefs and making change easier.Af Consumer Behavior Lab

1
Convenance, Chinese restaurants, and the danger of choice 25:25

12M ago25:25

25:25

In this episode, we discuss the power of menu design in influencing consumer choices, highlighting the importance of avoiding choice paralysis, using tactics like emphasizing popularity, and leveraging price relativity to boost sales.Af Consumer Behavior Lab

1
Milk, mustaches, and the messenger effect 21:48

12M ago21:48

21:48

In this episode,we explore the success of the "Got Milk" campaign, which tapped into the power of loss aversion, humor, and the messenger effect by using celebrities to emphasize what people would miss out on if they didn't have milk, ultimately generating over $1 billion in sales for the dairy industry.…

1
Notepads, shutter clicks, and spreading innovation 25:13

12M ago25:13

25:13

In this episode, we discuss how Apple successfully utilizes behavioral science principles such as optimal newness, the power of concrete language, and simplicity to drive innovation and create a consistent and memorable brand experience.Af Consumer Behavior Lab

1
Candy, comedy, and the power of a cue 24:45

12M ago24:45

24:45

In this episode, we discuss the power of triggers and cues in marketing, emphasizing the importance of associating a specific time, place, or mood with a product to convert intention into action. While also highlight the effectiveness of humor in advertising, explaining how humor can boost recall, positivity, and purchase intent.…

1
The Psychology of Pledges: A "Commitment Device" Ep65 20:38

1y ago20:38

20:38

In this episode, I explore the power of pledges in driving pro-environmental action and behavior. Pledges are seen as commitment devices, where individuals make promises or commitments to themselves or others. We highlight the effectiveness of pledges in engaging people and closing the value action gap. The episode delves into the various forms of …

1
Everyone Else is Doing it: The Surprising Power of Social Norms on a Poster, Dr Alessia Dorigoni PhD Ep64 1:17:51

1y ago1:17:51

1:17:51

In today’s episode, we dive into the surprisingly powerful effect of social norms that seem to almost effortlessly shift environmental behavior. Social norms mean“This is what everyone else is doing” or “Here’s an example of what we want you to emulate.” Our guest today is research psychologist Dr Alessia Dorigoni from the Neuroscience Consumer Lab…

1
Surefire Technique to Get It Done: Short Scoping Ep63 11:51

1y ago11:51

11:51

You probably have a new website you're trying to launch, a blog you need to finish, an app you're trying to complete, a presentation you need to give, and several unfinished art projects in your closet. I see you. I know you! In this episode, I share my own personal technique for getting complex things finished and shipped. I call it "short scoping…

1
You Need To Take Geographic Granularity Seriously Ep62 8:08

1y ago8:08

8:08

Have you considered the power that lies in heavily niching down by geography? As in, go hyper local, and then geographically niche some more. In this episode, I share my thoughts on the mistakes I've observed by social change projects diluting their impact by spreading too broad. You might get followers by casting a broad net in the beginning, but …

1
Habit Discontinuity Hypothesis and Green Behaviors, Professor Emeritus Bas Verplanken PhD Ep61 1:05:37

1y ago1:05:37

1:05:37

Our guest today is Professor Emeritus Bas Verplaken from the Department of Psychology at the University of Bath. He’s very much an elder in the study of attitude and habits in relation to health and human behavior and he has also been the editor of the book, The Psychology of Habits. We discuss "Habit Discontinuity Hypothesis" which is a phenomenon…

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