Decoys, Trainees, And The Power Of Puzzles Behavioral Science For Brands: Leveraging Behavioral Science In Brand Marketing. podcast

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. « »
Decoys, trainees, and the Power of Puzzles

12M ago 31:54

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Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.

… continue reading

42 episoder

#Business #Marketing #Consumer Behavior Lab

Artwork

Decoys, trainees, and the Power of Puzzles

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 12M ago

Del

MP3•Episode hjem

Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode we explore the successful advertising campaigns of The Economist, which leveraged the generation effect and the decoy effect to engage and persuade consumers, discussing the campaign's impact and the alignment of incentives in marketing.

… continue reading

42 episoder

#Business #Marketing #Consumer Behavior Lab

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