Interview With Phil Barden: Author Of Decoded Behavioral Science For Brands: Leveraging Behavioral Science In Brand Marketing. podcast

Artwork

Business Marketing Consumer Behavior Lab

Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Behavioral Science For Brands: Leveraging behavioral science in brand marketing. « »
Interview with Phil Barden: author of Decoded

1M ago 49:09

Del

MP3•Episode hjem

Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

… continue reading

50 episoder

#Business #Marketing #Consumer Behavior Lab

Artwork

Interview with Phil Barden: author of Decoded

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 1M ago

Del

MP3•Episode hjem

Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

… continue reading

50 episoder

#Business #Marketing #Consumer Behavior Lab

Tất cả các tập

×

Velkommen til Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

Lyt til 500+ emner

Lyt til dette show, mens du udforsker