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Interview with Phil Barden: author of Decoded
Manage episode 453824891 series 3438351
In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.
50 episoder
Interview with Phil Barden: author of Decoded
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
Manage episode 453824891 series 3438351
In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing.
Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.
50 episoder
Alle episoder
×1 The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings 24:38
1 How to change habitual customer behavior in the New Year 27:52
1 Interview with Phil Barden: author of Decoded 49:09
1 Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before 59:24
1 Get Out the Vote: How Behavioral Science Can Boost Voter Turnout 26:54
1 How Indulgence Brands Can Benefit From Moral Licensing 19:02
1 How Brands Win with Matt Johnson, author of Blindsight 44:07
1 The Practical Application of Behavioral Science with Kate Waters 48:10
1 How Starbucks Made Pumpkin Spice Latte a Cult Favorite with Scarcity 30:28
1 Disney Parks: How the Peak-End Rule Sparks Delight 26:55
1 Tortillas, Government Agencies, and Behavioral Science with Owain Service 45:10
1 Summer Holidays: Selling Nostalgia to Deliver Experiences 36:55
1 Football: The Lessons Behind Action Bias and Fluent Devices 29:43
1 Liquid Death: The Power of Smashing Category Norms 26:28
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