Les Binet Uncovered: Surprising Secrets Of Ad Effectiveness You May Have Never Heard Before Behavioral Science For Brands: Leveraging Behavioral Science In Brand Marketing. podcast

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Behavioral Science For Brands: Leveraging behavioral science in brand marketing. « »
Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before

2M ago 59:24

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MP3•Episode hjem

Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally what he calls the “dark matter of effectiveness”: price effects.

… continue reading

50 episoder

#Business #Marketing #Consumer Behavior Lab

Artwork

Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before

Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

published 2M ago

Del

MP3•Episode hjem

Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally what he calls the “dark matter of effectiveness”: price effects.

… continue reading

50 episoder

#Business #Marketing #Consumer Behavior Lab

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