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How Brands Win with Matt Johnson, author of Blindsight

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Manage episode 442271194 series 3438351
Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.

  continue reading

57 episoder

Artwork
iconDel
 
Manage episode 442271194 series 3438351
Indhold leveret af Consumer Behavior Lab. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Consumer Behavior Lab eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.

  continue reading

57 episoder

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