797 - Stop Thinking Like a Content Creator & Start Thinking Like A Business Owner Who Creates Content (with Austin Armstrong)

The Cliff Ravenscraft Show

Today, I had an incredible conversation with Austin Armstrong, an entrepreneur, speaker, and creator whose journey perfectly embodies what it means to stop thinking like a content creator and start thinking like a business owner who creates content.

Austin is the founder of Syllaby, an AI-powered video marketing platform that helps entrepreneurs and service-based business owners simplify content creation and stay consistent across every major platform. He’s also the author of the upcoming book Virality!, which unpacks two decades of lessons from his evolution as a creator, marketer, and business builder.

In our conversation, we explored:

• How Austin went from MySpace “trains” to building multi–seven-figure businesses powered by organic content.
• The story behind Syllaby, and how a simple pivot in messaging saved the company.
• What it really means to create systems that turn followers into customers.
• Austin’s powerful S.T.A.R.T. Video Framework for crafting scroll-stopping, lead-generating videos.
• The biggest mistakes creators make when chasing virality, and what to do instead.

I loved this conversation because it’s about realizing that your content should serve your mission, not the other way around.

Austin’s energy, humility, and depth of experience made this an enjoyable conversation. If you’re a creator, coach, or entrepreneur looking to build something that lasts, you’re going to want to listen to this one from start to finish.

The Path Forward

If this episode resonated with you, I highly encourage you to pre-order Austin’s new book, Virality! It’s filled with proven frameworks, practical tools, and hard-won lessons that will help you think, act, and grow like a business owner who creates content.

👉 Pre-order Virality! on Amazon