#43: YOU Are Your Unique Selling Proposition

Soulful Sales With Ruth Poundwhite

So many of us are trying to sell our offers in such a strategically perfect way that we actually end up watering down what makes them stand out to our best-fit customers: and that is the unique personality and experience we bring to the table as individual and imperfect humans, which is what today’s episode is all about.
Quotes From This Episode:

• 00:28: "You, as a unique human with totally unique stuff to bring to the table, are your unique selling proposition"
• 06:44: "What do your perceived flaws and failures actually bring to the table? What do they add to your offer? Why would people choose you because of those flaws and failures?"
• 15:20: "Being a bit brave and sharing your personality is what's gonna make your offer stand out"

Mentioned In This Episode:

• The Soulful Sales Society Membership
• The Magic of You, Unleashed

*** $1 Sale to Join the Soulful Growth Club - Ends Dec 2. Click here to read more or sign up ***
Get more visible as your true & imperfect self - even if you're introverted, highly-sensitive or low-energy. Just $1 for 1 month access to a bundle of trainings, q&a and bonus 2024 reflection process.

QUICK LINKS:
🌱 Click here to sign up for my $7 Soulful Growth Club for my sustainable marketing and quiet visibility trainings, regular prompts, q&as, guided journalling & more.
🗣️ Click here to find out more about working with Ruth 1:1 on your business strategy & self-belief to grow your audience & make more sales your way
👋 Click here to follow Ruth on Instagram