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From Facebook to 8 Figures: Mike Doehla's Marketing Approach

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Manage episode 417241064 series 2286904
Indhold leveret af Chris Cooper. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Cooper eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures.
In today’s episode of “Run a Profitable Gym,” host John Franklin chats with Mike, former owner of Stronger U Nutrition.
Prior to its sale, Stronger U had over 50,000 lifetime members, and about half of those members were in its Facebook group, where Mike focused on sharing knowledge and building community.
Outside the group, Mike’s marketing tactics ranged from sticking business cards inside nutrition books to sitting in coffee shops with a giant laptop sticker that read “Hi, I'm Mike. Ask me nutrition questions.”
If you’d like to ask Mike nutrition questions—or business questions—you can reach him on Instagram: @mikedoehla
Links
Gym Owners United

Book a Call
3:30 - Creating community
9:00 - First 100 clients
23:04 - Getting traction with groups
35:12 - Generating buzz for small gyms
48:59 - Removing unnecessary boundaries

  continue reading

936 episoder

Artwork
iconDel
 
Manage episode 417241064 series 2286904
Indhold leveret af Chris Cooper. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Chris Cooper eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Using mostly unconventional marketing methods, Mike Doehla built a nutrition company that sold to Anytime Fitness for eight figures.
In today’s episode of “Run a Profitable Gym,” host John Franklin chats with Mike, former owner of Stronger U Nutrition.
Prior to its sale, Stronger U had over 50,000 lifetime members, and about half of those members were in its Facebook group, where Mike focused on sharing knowledge and building community.
Outside the group, Mike’s marketing tactics ranged from sticking business cards inside nutrition books to sitting in coffee shops with a giant laptop sticker that read “Hi, I'm Mike. Ask me nutrition questions.”
If you’d like to ask Mike nutrition questions—or business questions—you can reach him on Instagram: @mikedoehla
Links
Gym Owners United

Book a Call
3:30 - Creating community
9:00 - First 100 clients
23:04 - Getting traction with groups
35:12 - Generating buzz for small gyms
48:59 - Removing unnecessary boundaries

  continue reading

936 episoder

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