Deregulation, Energy, and Electric Bills with Jesson Bradshaw

Rising Laterally

Jesson Bradshaw is the CEO of Energy Ogre, an electricity management company that uses proprietary systems to ensure its customers are always getting the best prices on their energy electricity. Energy Ogre has helped over 200,000 Texans save up to 40% on their electricity bills, totaling over $150M since its founding.
We explore the economic dynamics of a deregulated industry, the future of renewable energy, why people overpay for electricity without knowing it, and how Jesson built a business that delivers extreme value to its customer base.
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0:00 Intro
1:46 Jesson’s upbringing in the dual cultures of El Paso
8:17 The effects of deregulation on industry in the US
10:38 What happened when the electric sector in Texas became deregulated?
17:44 How are the three main electric grids in the US structured?
22:06 The 2021 Texas power crisis
25:50 How do electricity rates work in Texas?
31:16 The benefits of a deregulated electric sector for Texans
34:23 Why are wholesale rate plans not always cheaper than retail plans?
40:52 The contrasting economic dynamics of legacy energy and renewables
47:54 Future synergies between legacy oil companies and disruptive start-ups
49:39 How does Energy Ogre guarantee their clients the lowest rate possible?
58:25 How did Jesson find a career that was meaningful to him?
1:02:40 Advice on scaling a company
1:08:02 How does the start-up environment allow for more flexible career growth?
1:11:27 Find a mentor that can open your eyes to new pathways
1:13:33 “One Final Question”
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