155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach

Marketers Take Flight

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Living together in a group is a strategy many animals use to survive and thrive. And a big part of what makes that living situation successful is listening. In this episode, we explore the collaborative world of the naked mole rat. Threshold is nonprofit, listener-supported, and independently produced. You can support Threshold by donating today . To stay connected, sign up for our newsletter . Operation frog sound! Send us your frog sounds for an upcoming episode. We want you to go out, listen for frogs and toads, and record them. Just find someone croaking, and hit record on your phone. It doesn’t matter if there’s background noise. It doesn’t even matter if you’re not sure whether or not you’re hearing an amphibian—if you think you are, we would love to get a recording from you. Please also say your name and where you are in the world, and then email the recording to us at outreach@thresholdpodcast.org…

for ca. et år siden 37:48

MP3•Episode hjem

You’ve heard it before: “Your technical team should be more involved in marketing.” Easier said than done, right? Well, today’s episode is about to change your whole perspective.
I’m joined by two incredible AEC Marketing Mavericks from Freese and Nichols, Dan Purschwitz and Crista Reed, who’ve cracked the code on getting their technical staff excited about marketing. Yep, you read that right—excited about using LinkedIn to grow the firm’s reach. But it didn’t happen overnight, and it definitely didn’t happen without some resistance.
Here’s the deal: Freese and Nichols took a totally different approach to marketing by putting their technical staff front and center. Now their team is actively sharing content, building their personal brands, and bringing real results to the firm. This isn’t just about posting for the sake of posting. We’re talking real, authentic engagement that’s driving recruitment, business development, and even their company culture.
In this episode, we’ll dive into:

How Dan and Crista flipped the script and turned LinkedIn skeptics into power users.
The simple but genius strategies they used to train and empower their team to shine online.
Why authenticity always wins and how it’s helping them attract top-tier talent.
The honest challenges they’ve faced (yep, they’re getting real) and how they’re measuring success now.

If you’re an AEC marketer wondering how to get your team more involved in marketing—or maybe just need some fresh ideas for LinkedIn—this is the episode you need to hear. Trust me, it’s packed with practical tips and strategies that you can start using right away.

Hit play and get ready to learn how you can transform your team into LinkedIn rockstars!

MARKET-ers’ Place
The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Visit MARKET-ers’ Place here >> https://www.marketerstakeflight.com/place

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Kapitler

1. 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:00:00)

2. [Ad] More Than the Dress (00:23:58)

3. (Cont.) 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:24:46)

171 episoder

#Business #Marketing #Lindsay Diven #Aec Marketing Best Practices #Aec Firm Marketing #Careers #Podcasting Education #Self-Improvement #AEC Marketing #Personal Development #AEC Marketing Strategies #AEC Industry #Productivity #Mindset #Work Life Balance #Goal Setting #Career Advancement #Professional Growth

155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach

Marketers Take Flight

published for ca. et år siden

Del

MP3•Episode hjem

How Dan and Crista flipped the script and turned LinkedIn skeptics into power users.
The simple but genius strategies they used to train and empower their team to shine online.
Why authenticity always wins and how it’s helping them attract top-tier talent.
The honest challenges they’ve faced (yep, they’re getting real) and how they’re measuring success now.

Hit play and get ready to learn how you can transform your team into LinkedIn rockstars!

Want more AEC marketing goodness?

New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
Follow Lindsay on LinkedIn and Instagram.
Collaborate with other AEC Marketers in our Facebook Group.
Purchase bite-sized, on-demand templates and training at the Marketers Place.
Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Kapitler

1. 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:00:00)

2. [Ad] More Than the Dress (00:23:58)

3. (Cont.) 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:24:46)

171 episoder

Alle episoder

In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant content. MARKET-ers’ Place The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Visit MARKET-ers’ Place here >> https://www.marketerstakeflight.com/place Want more AEC marketing goodness? New to proposals? Download my FREE “ RFPs for Beginners – The Ultimate Proposal Management Checklist .” Stop planning, start creating with my FREE “ Ultimate AEC Content Marketing Starter Kit .” Follow Lindsay on LinkedIn and Instagram. Collaborate with other AEC Marketers in our Facebook Group . Purchase bite-sized, on-demand templates and training at the Marketers Place. Enroll in online training: The Proposal Pro or Content Marketing Clarity .…

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Marketers Take Flight « » 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach

Kapitler

1. 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:00:00)

2. [Ad] More Than the Dress (00:23:58)

3. (Cont.) 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:24:46)

155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach

Kapitler

1. 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:00:00)

2. [Ad] More Than the Dress (00:23:58)

3. (Cont.) 155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach (00:24:46)

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155: From Brochures to LinkedIn: How Freese and Nichols Transformed Their Marketing Approach