Bedste AEC Marketing-podcasts (2024)

1
Mastering Brand Marketing and Recruitment in AEC 54:25

1M ago54:25

54:25

In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people. In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from cons…

1
Making An Impact: The Future of AEC Lies in Innovative CRM Solutions 38:53

2M ago38:53

38:53

CRM systems are revolutionizing project management and collaboration in the construction industry. Today, Katie talks with Tom Deane, Co-Founder and CEO of ProjectMark, about how their user-friendly CRM helps construction teams of all sizes get started easily. They explore how AI and automation are changing project management, especially in making …

1
Making an Impact: Smarter Decisions and Stronger Teams With The BOSS Method 36:17

3M ago36:17

36:17

Strategies and operations are key to helping your team make smart decisions, work more efficiently, and adapt to a changing market. Join Katie in this episode as she sits down with Stu Haney, Management Consultant of AEC OPS to talk about his innovative BOSS method. They’ll talk about the importance of respectful talent acquisition, implementing st…

1
Making An Impact: Unleashing Creativity with Strategic Business Solutions 30:37

3M ago30:37

30:37

As a professional, you probably work hard to perfect your craft but might be neglecting the essential skills of business management. In this episode of AEC, Katie chats with Kyle Peterson, Principal and Business Leader at Nelson Worldwide, about his role managing six studio locations and how his design background guides his business approach. Kyle …

1
Making An Impact: Successful AEC Hiring with Bryce Batts 42:07

4M ago42:07

42:07

Katie is back and talking to Bryce Batts, a seasoned recruiter and co-owner of Career Collective, to explore attracting and retaining top talent in the AEC industry. Bryce emphasizes the need for swift communication and efficient interview processes to capture high-caliber candidates' interest. She advises employers to collaborate closely with recr…

1
Making An Impact: Mentorship and Innovation in the AEC Industry with Tara Bleakley 33:31

5M ago33:31

33:31

Katie Cash talks with Tara Bleakley, Associate Director for Market Transformation and Development at the USGBC's Florida chapter. Tara shares a brief overview of her career, starting with a background in art history and art business, which led her to various marketing roles from London to Orlando. She discusses her tenure at TLC Engineering Solutio…

1
Making an Impact: Shaping the Future of AEC Marketing 33:07

5M ago33:07

33:07

Securing future work and attracting top talent are the lifeblood of the AEC industry, a reality that hosts Katie and Judy passionately emphasize in the season six premiere of AEC Marketing for Principals. This season’s theme, “Making an Impact,” focuses on HR and recruiting tactics, business development strategies, and content marketing within the …

1
SmartWIN24 Speaker Spotlight: Brad Ewing - Building Relationships for Successful AEC Project Pursuits 9:28

10M ago9:28

9:28

Katie sits down with Associate Principal and Regional Practice Leader, Brad Ewing, AIA, NCARB, LEED AP, from NELSON Worldwide. Brad talks about one of the unexpected skills that architects need to master–sales. He emphasizes the importance of being adaptable and flexible for career progression in the AEC sector. Brad also offers invaluable advice o…

1
SmartWIN24 Speaker Spotlight: Tiffany Konenkamp - AEC Branding and Mergers 16:43

10M ago16:43

16:43

Do you feel lost in the sea of mergers and acquisitions? Katie is talking with Tiffany Konenkamp, CPSM, from Century Fire, about branding and M&A in the AEC sector. Tiffany discusses the nuances of acquiring smaller firms, focusing on the need to balance respect for the acquired company's brand while transitioning to the Century Fire identity. She …

1
SmartWIN24 Speaker Spotlight: Mike Macon - Strategies for Pursuing Large-Scale Projects 16:13

10M ago16:13

16:13

Katie is back with Balfour Beatty's Senior Vice President, Mike Macon, discussing the construction giant's brand strategy and competitive positioning. Mike details the company's approach to winning large public sector projects, emphasizing the necessity of aligning with client expectations, the pivotal role of communications, and the importance of …

1
SmartWIN24 Speaker Spotlight: Greg C. Hart - Navigating AEC Industry Data Dynamics 10:24

10M ago10:24

10:24

Katie continues her SmartWIN24 speaker spotlight series with Greg C. Hart. - President of PSMJ. He discusses the critical need for a deep understanding of the nuanced challenges and opportunities that the AEC sector faces, particularly considering the varied effects of macroeconomic trends. By drilling down on the data, he’s able to share insights …

1
SmartWIN24 Speaker Spotlight: Megan Gregory - Leveraging Paid Media to Build Know, Like and Trust Factors 14:43

10M ago14:43

14:43

The challenges businesses encounter in generating pipeline and revenue have changed. SmartWIN24 speaker and Smartegies Alliance Partner Megan Gregory joins the podcast. With two decades of sales and marketing expertise, Megan offers insights into contemporary marketing strategies. Specifically targeting AEC firms, she discusses the importance of un…

1
SmartWIN24 Speaker Spotlight: Greg Johnson - Enabling Your Growth Sherpas 11:44

10M ago11:44

11:44

Are you enabling the people at your firm to help you grow? Katie welcomes Greg Johnson, PE, a Partner at the distinguished MEP engineering firm Newcomb and Boyd, to the podcast. Greg discusses investments in marketing and business development resources, emphasizing the role of networking and knowledge exchange at events like SmartWIN24. He emphasiz…

1
SmartWIN24 Speaker Spotlight: Brooke Lewis - Leveraging Mergers and Acquisitions to Build Your AEC Brand 10:25

10M ago10:25

10:25

Brooke Lewis, CPSM, Associate Director of Marketing for Stratus Team, LLC, sits down with Katie on today’s episode. Lewis oversees marketing across all firm locations and discusses her first-hand experience with M&A, the challenges of building a marketing team and brand from scratch and adapting to technology's fast pace in the AEC industry. Limite…

1
SmartWIN24 Speaker Spotlight: Jeff Kinsler - Navigating the Media Multiverse in the AEC Industry 8:27

10M ago8:27

8:27

Jeff Kinsler, Senior Account Executive and Media Consultant for OUTFRONT Media joins the conversation today. Kinsler outlines OUTFRONT's operations, highlighting its commitment to leveraging creative design for business growth. He delves into the evolution of out-of-home advertising, including the integration of digital capabilities and geofencing …

1
SmartWIN24 Speaker Spotlight: Katie Harris - Communications Strategies for AEC M&A Success 15:37

10M ago15:37

15:37

Host Katie Cash chats with Smartegies Alliance Partner, Katie Harris. In this episode, Katie provides growth strategy insights for design, engineering, and development firms. She highlights the evolving marketing role in the AEC industry, focusing on the vital need for effective internal and external communications for business growth. She also dis…

1
SmartWIN24 Speaker Spotlight: Beth Ament - Diversifying the Tools in Your AEC Toolbox 9:58

10M ago9:58

9:58

Host Katie Cash sits down with Beth Ament - Associate Vice President, Senior Manager of Communications and Marketing at Epsten Group, a Salas O’Brien company. Together, they reflect on the evolution of business development and marketing within the AEC industry. They discuss the importance of knowing your intended audience and the effectiveness of d…

1
SmartWIN24 Speaker Spotlight: Joe Walker – Building Big Brands with Small Firms 13:07

11M ago13:07

13:07

Katie continues her speaker spotlight series with Joe Walker, the Founding Principal of Walker Architects and host of the "Design For An Agile World” podcast. The discussion centers on the firm's agile design approach, particularly in sectors like higher education, advanced manufacturing, and healthcare. He shares insights into leveraging innovativ…

1
SmartWIN24 Insights: Secrets of AEC Brand Positioning 32:13

11M ago32:13

32:13

There are several things to consider when you are creating your brand and trying to differentiate it from others in the design and construction industry. Katie and Judy engage in a discussion about the challenges of crafting a positioning statement, particularly for multidisciplinary firms and smaller subsidiaries within larger brands. They provide…

1
SmartWIN24 Speaker Spotlight: Eric Anest – Strategies for Successful M&A for AEC Firms 11:32

11M ago11:32

11:32

Host Katie Cash sits down with Eric Anest, Senior VP of Marketing and Communications at Salas O'Brien, to discuss the integral role of marketing and effective communication in Mergers and Acquisitions (M&A) in the AEC industry. Eric shares insights from Salas O'Brien's 30+ mergers that grew the company from 300 to over 2,500 employees. They discuss…

1
SmartWIN24 Speaker Spotlight: Mike Hoffman on the Application of Digital Marketing for AEC Firms 12:38

11M ago12:38

12:38

This SmartWIN24 speaker spotlight features Mike Hoffman, i-Heart Media's Director of Brand Partnerships. He sits down with Katie Cash to talk about radio advertising's effectiveness for B2B companies, with a focus on the AEC industry. Mike shares his insights and emphasizes the importance of using data and targeted advertising for specific audience…

1
SmartWIN24 Speaker Spotlight: AEC Marketing Advancements with Scott Steiding 19:17

1y ago19:17

19:17

We’re kicking off a special series of episodes to introduce our brilliant lineup of SmartWIN24 speakers! We’re excited for you to get the opportunity to hear from each one of them and see what we have in store for our annual conference happening February 28-29, at the Commerce Club in Atlanta, GA. Industry expert and Smartegies Alliance Partner, Sc…

1
Redefining AEC Marketing: Insights from HOK’s Sarah Keane 50:15

1y ago50:15

50:15

In this brand new episode of AEC Marketing for Principals, we are joined by Sarah Keane, Marketing Principal for HOK. We have an in-depth conversation about the evolution of AEC marketing and explore her dynamic career as a younger Principal in the AEC industry. We discuss the role of Marketing Principals in aligning internal and external stakehold…

1
Ep 41 - The Heart and Head Selling Method 18:26

1+ y ago18:26

18:26

In this special episode, be part of Melinda's 'live audience' as she presents how valuable it is to niche down and make more money by implementing the 'Heart and Head' selling method. Learn how attracting the targeted few (rather than the larger and generalized masses) can lead to massive results by implementing this powerful method! ==============…

1
Surefire Ways to Use AI and CRMs In AEC Marketing with Frank Lazaro 31:46

1+ y ago31:46

31:46

No matter how you feel about it, advances in technology are like a snowball rolling downhill. You can’t stop it, but you can leverage its power! In today’s episode, Katie talks with Frank Lazaro, Sobo’s Chief Marketing Officer, and a seasoned expert in AEC sales, marketing, and technology. Frank shares his perspective on how AI can revolutionize cu…

1
Ep 42 - Prioritizing Self-Care and Establishing Boundaries 20:22

1+ y ago20:22

20:22

In this episode, Melida shares her personal journey of prioritizing self-care and establishing boundaries. The challenges of putting yourself last and not setting boundaries, and how it affects your well-being. Melinda provides tips on how to avoid doing everything at once, customizing your self-care routine, and using a calendar to block out time …

1
The Future of AEC Marketing: Embracing Innovation and Adapting to Change 42:59

1+ y ago42:59

42:59

Welcome to another episode of AEC Marketing for Principals! Hosts Katie and Judy are excited to have Greg Hart from PSMJ as their special guest. He’s joining them for an in-depth exploration of the ever-evolving landscape of marketing and business development in the architecture, engineering, and construction industry. They kick off this podcast wi…

1
Ep 41 - How to Barter Services and Get Ultimate Value 23:37

1+ y ago23:37

23:37

Melinda Colón is a Strategic Marketer, Mentor, Coach, Consultant, and Speaker. In this video, Melinda shares strategies for scaling your business! Melinda walks you through how to barter your services or products so you can build an advocate for your brand. =================================================== Learn more about Melinda Website: www.me…

1
Creating Data-Driven Client Experiences with Ryan Suydam 36:37

1+ y ago36:37

36:37

Host, Katie Cash, welcomes Ryan Suydam from Client Savvy in this brand-new episode of AEC Marketing for Principals. Katie and Ryan take you on a journey to explore the power of data and the importance of empathy in modern business relationships. They also discuss the six most important words to use when analyzing challenging client feedback and off…

1
Ep. 40 - The Automation Avenue: Mastering CRM for Success! (with guest Lindsay Diven) 34:49

1+ y ago34:49

34:49

In this episode join Melinda talks to customer relationship management (CRM) system expert Lindsay Diven. Tune in as they discuss the upfront challenges but the fruitful rewards of executing and implementing a well-oiled and maintained CRM system. Share in the anecdotes & practical tips and tricks that can give your business that streamlined edge y…

1
Navigating Change in the Construction Industry with Billy McElroy 49:11

1+ y ago49:11

49:11

In this episode, Katie and Judy welcome construction industry veteran Billy McElroy. As Co-Founder of Shell McElroy Construction Company, Billy has amassed 33 years of experience ranging from high-rise towers to mixed-use developments. He shares his experience and insights on the changing construction industry and the importance of focusing on the …

1
Ep. 39 - Automation Using Adobe InDesign 10:12

1+ y ago10:12

10:12

In this special episode, Melinda shares how you can automate using Adobe InDesign. She will use a business card as an example, but the steps are the same if you create project sheets, resumes, etc. Get the steps Build a robust process Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development profe…

1
50 and Fabulous: Tales of an AEC Truthteller 40:02

1+ y ago40:02

40:02

Join us for a very special episode as we celebrate hitting two milestone numbers -- our 50th episode and Judy Sparks' 50th birthday! In this episode, Katie and Judy reflect on how far the industry has come, and thank you, the amazing listener, who has supported the podcast along the way. As a veteran marketer and CEO of Smartegies, Judy shares her …

1
Ep. 38 - The Power of Brand Photography (with guest Karen Kurta) 17:16

2y ago17:16

17:16

In this episode (with special guest Karen Kurta), we delve into optics and professional photography's role in the A/E/C space. As a professional photographer, Karen provides her many years of experience with us and its role in branding in both the business and personal spheres. The image difference and quality that is sometimes subtle but is nevert…

1
Inspiring Leadership with Dr. Crawford Loritts 32:54

2y ago32:54

32:54

When a company has a strong and authentic character, it can create a sense of trust and loyalty among consumers. In this episode, host Katie Cash is joined by guests Dr. Crawford Lorrits and Smartegies CEO Judy Sparks to discuss the importance of company culture, effective leadership, policies, Diversity, Empowerment, and Inclusion (DEI), and the w…

1
Ep. 37 - Re-Focusing After Change, How to get back to the Baseline 24:24

2y ago24:24

24:24

Getting back to a baseline for growth improves your success in achieving goals and accomplishing tasks. Hosts, Melinda and Rafael provide their method of reimplementing company, marketing, and BD goals to keep sight of purpose and intent. They share how they audit marketing efforts and use SWOT analysis to help the audience hone in on their client’…

1
Shifting Gears: 6 Key Drivers for Growth in the Design and Construction Space 39:46

2y ago39:46

39:46

Episode 48 marks the start of season 5 of the AEC Marketing for Principals Podcast. This season is themed “Shifting Gears”. We will be interviewing exciting and impactful new guests on various topics related to the A/E/C industry as well as other industries. In this episode, Katie Cash and Judy Sparks discuss the new season in more detail and talk …

1
Ep. 36 - What is Adobe doing Now? 21:56

2y ago21:56

21:56

Adobe has been (and will continue to be) an integral part of the professional marketer’s repertoire. Find out how we genuinely feel about Adobe’s line of software and what their recent acquisitions may mean to marketing and business development. Support the show The Fortis Baseline podcast has transitioned from serving marketing and business develo…

1
Ep. 35 - Goals and Strategic Planning 26:07

2y ago26:07

26:07

On this ‘king-sized’ episode we have come back resolute and ready to strategize and plan. We share our current personal and business goals, the "specific" theme for the year, concrete goalposts, and what it means to be an ideal team player. Stay humble, hungry, and smart as you start this New Year! Support the show The Fortis Baseline podcast has t…

1
Ep. 34 – Looking Back to Move Forward 12:40

2y ago12:40

12:40

As 2022 comes to a close join us as we look back at this momentous year through our AEC & CRE lenses. Whether it was thought leadership, Value adds, or insights along the way reminisce as we prepare for the fast-approaching new year! Support the show The Fortis Baseline podcast has transitioned from serving marketing and business development profes…

1
Ep. 33 - A Social Media Strategy for Commercial Real Estate (with guest Maria Lombardi) 22:36

2y ago22:36

22:36

Foundry Commercial’s very own Maria Lombardi shares her practical tips to get comfortable with using social media for business and professional development. Getting comfortable with the uncomfortable, there are many winning strategies in developing a successful plan. Get ready to build that social media strategy muscle with help from our special gu…

1
Ep. 32 - Networking for Introverts 30:06

2y ago30:06

30:06

#NetworkingGoals! In this episode we discuss how we pre and post-prep networking events while overcoming lingering hesitations we may have as introverts. Let's get the most out of these crucial industry events and be a resource for others. Don't just be a lurker, follow us and give us a listen! Support the show The Fortis Baseline podcast has trans…

1
Importance of Sales in Design & Construction 38:32

2y ago38:32

38:32

In this episode, Katie Cash talks to Mark Wainwright and brings up the dreaded “S” word. SALES in design and construction. Mark is a marketing and sales professional with 25 years of experience, the majority spent building and growing professional services firms. He coaches individuals, develops sales processes, manages pipelines, and when appropri…

1
The Business Side of Architecture with Ennis Parker 41:31

2y ago41:31

41:31

In this episode, Judy Sparks and Katie Cash chat with Ennis Parker. Ennis Parker is a Professor of Practice at Georgia Tech and a Principal at Parker|Bailey Advisors. He brings more than 52 years of experience managing large complex projects and has directed the design and construction efforts for more than $2 billion in public sector capital proje…

1
Ep. 31 - Developing an Effective Communications Strategy (with guest Wendy Roundtree) 25:34

2y ago25:34

25:34

The importance of being authentic to your mission, having a clear vision, and engaging your potential audience with storytelling are some insights you will get in this week's episode with special guest Wendy Roundtree. Communication is a creative science so get your juices flowing as we dive into topics like knowing who you are and what you stand f…

1
Marketing to the Mind with Matt Handal 36:09

2y ago36:09

36:09

An out-of-the-box thinker, Matt’s passion is doing what others assume can’t be done. He is an aggressive marketer who has helped construction, engineering, architectural, and real estate consulting firms realize tens of millions in fees from projects ranging from $500K to $2B. He has been quoted in Engineering News-Record, written about in Zweig Wh…

1
Mercedes-Benz Stadium: A Look Back at the Journey 30:55

2y ago30:55

30:55

Bill Johnson, Senior Vice President and Design Principal for HOK Sports and Recreation and Entertainment Practice, discusses the design of the Mercedes-Benz Stadium in Atlanta. He describes how his team found out about the project and how they won the design competition. He talks about the challenges of designing such a large and complex facility, …

1
Ep. 30 - Marketing, BD, Bagels, Roads & Strategies for the A|E|C Industry (with guest Maisha Christian) 26:17

2y ago26:17

26:17

Tune in as Melinda sits down with Maisha Christian, owner and head coach at Beauty and the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Guest Info & Links: Website https://www.bosslady.coach/ Connect on LinkedIn https://www.linkedin.com/in/maishachris…

1
Ep. 29 - What is BD (Business Development)? 13:48

2y ago13:48

13:48

Tune into WIIFM which stands for “What’s In It For Me”. Learn ways to effectively and consistently promote and up-level your brand and your firm’s services. Build connections from easy-to-do networking tips and the power of following up with colleagues. Support the show The Fortis Baseline podcast has transitioned from serving marketing and busines…

1
Ep. 28 - Dear Marketing Manager 21:27

2+ y ago21:27

21:27

In this ‘Open Letter’ to Marketing Managers, Melinda speaks to the marketer on the reality of a work/life balance, listening first and practicing radical empathy and mindfulness. As a mentor and committed partner, she shares her thoughts on what marketers need to do to seek and find passion in the day-to-day. Support the show The Fortis Baseline po…

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