137: How to Develop Your AEC Content Creation Process

Marketers Take Flight

Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder.
Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this: producing over 30 pieces of original content in under a year, getting a well-deserved promotion, and falling back in love with marketing all over again. Sounds dreamy, doesn't it? Well, it’s possible, and Christyn is living proof.
In this episode, we dig deep into how Christyn revolutionized her content creation approach. She lets us in on her secret sauce for brainstorming topics with her technical staff and brilliantly repurposing content.
And that's not all. Christyn pulls back the curtain on her content strategy, revealing how she crafted three high-impact campaigns that became game-changers for her firm, as well as her own career trajectory.
But hold your horses! The cherry on top is that I give you a sneak peek of the opening of registration for the next cohort of the Content Marketing Clarity Course on September 26. So if you're on the hunt for an opportunity to level up your AEC marketing skills or scouting for that next big career leap, you won't want to miss this episode.
Tune in and get ready to unlock the content marketing strategies that could very well be the catalyst for your next big win. Just like Christyn, you too can redefine what success looks like in the AEC industry. Trust me, you don't want to miss this!

MARKET-ers’ Place
The PLACE to get training, tools, and resources specific to AEC marketing. Get answers and tools for a specific problem you’re trying to solve or a process you want to improve instantly. Visit MARKET-ers’ Place here >> https://www.marketerstakeflight.com/place

Want more AEC marketing goodness?

• New to proposals? Download my FREE “RFPs for Beginners – The Ultimate Proposal Management Checklist.”
• Stop planning, start creating with my FREE “Ultimate AEC Content Marketing Starter Kit.”
• Follow Lindsay on LinkedIn and Instagram.
• Collaborate with other AEC Marketers in our Facebook Group.
• Purchase bite-sized, on-demand templates and training at the Marketers Place.
• Enroll in online training: The Proposal Pro or Content Marketing Clarity.

Kapitler

1. 137: How to Develop Your AEC Content Creation Process (00:00:00)

2. AEC Marketing Strategies Podcast Introduction (00:01:07)

3. Extracting Content Ideas and Promoting Effectively (00:13:21)

4. Content Marketing's Impact in AEC Industry (00:16:38)

5. Content Marketing for Career Growth (00:23:42)

6. Content Marketing Clarity Course Enrollment Announcement (00:31:00)