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#15 Crossip: The zero-strength spirit made for full-strength drinkers
Manage episode 414610458 series 3499801
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Join me on this trip down memory lane with Carl Anthony Brown, co-founder of Crossip Alcohol-Free Spirits.
Carl comes at the low/no market from a different perspective, as in his inimitable “unapologetically Bold’ way he makes it clear that his drinks were never made to replicate alcohol and nor were they made for sober drinkers!
Instead, Carl and the Crossip team are making flavour-first drinks for those times when full-strength imbibers are choosing to drink less.
Carl takes me through the creation process of inventing Crossip, which involved a lot of time spent in dark rooms with a lot of booze as he taste-tested his way to just the right formulas for the “currently” three-strong range.
We touch on Carl’s impassioned opinions about the word ‘Mocktail’, and I probe the nation’s favourite television drinks expert for some of his best tips for making low/no cocktails at home.
This episode is full of open chat, honest opinions and lots of laughs. Get your glasses topped up, and come join us!
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Try Crossip*
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We also talk about
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Real Drinks - https://amzn.to/4aPt7yd*
Small Beer - https://amzn.to/4b40flq*
Kitchen Cocktails by JJ Goodman - https://amzn.to/44cc07o*
Join the waiting list for updates on the first-ever course from Low No Drinker to help you become more confident when it comes to the ABCs of low/no-&-light ABV drinks.
lownodrinkermagazine.com/curious-to-confident-course-waitlist
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Kapitler
1. Meeting Carl (00:00:00)
2. Bar loss to Crossip creation (00:09:20)
3. The creation process (00:15:49)
4. Not made for sober people (00:20:11)
5. Flavour profiles (00:23:50)
6. Tasting alcohol-free drinks (00:30:00)
7. Making cocktails at home (00:35:31)
8. Pub life (00:44:27)
9. What does Carl drink? (00:47:35)
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