307 Kat Bruce - Going from putting insects in a food processor to raising $27M in 10 years and building the biggest eDNA biodiversity monitoring company

Investing in Regenerative Agriculture and Food

A conversation with Kat Bruce, founder of Nature Metrics , going from scooping insects with a small net and putting them in a food processor, to analysing the goo with an EDNA machine, to working with lots of large food corporations on measuring their biodiversity, food footprint, and impact.

How do you look back at raising 27 million dollars and spending 10 years building the biggest biodiversity measurement company using eDNA in a time where very few people care at all about biodiversity, let alone invest in measuring it. How do we analyse water at a catchment area to see what lives in that area? How about soil measurements for DNA at scale, and what about air sniffing and analysing? And why are the corporations only coming in in the last few years? Where are people moving, and what is still missing?
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1. 307 Kat Bruce - Going from putting insects in a food processor to raising $27M in 10 years and building the biggest eDNA biodiversity monitoring company (00:00:00)

2. Why are you doing what you are doing? Why Soil? (00:03:06)

3. What should smart investors, who want to invest in reg ag and food look out for? (00:47:28)

4. What would you do if you were in charge of a 1B investment portfolio tomorrow morning? (00:52:45)

5. If you could wave a magic wand and change one thing in the agriculture industry from a sustainability point of view, what would it be? (01:00:50)

6. What do you believe is true about regenerative agriculture that others don’t believe to be true? Inspired by John Kempf (01:09:21)