The Top 5 Ads Of 2020 Clicksuasion Labs podcast

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The Top 5 Ads of 2020

4y ago 11:32

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Indhold leveret af Clicksuasion Labs. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Clicksuasion Labs eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising.

In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer.

5) Heineken’s ‘Back to the Bars'

4) Burger King's Moldy Whopper

3) Domino's Pizza's 'We're Hiring'

2) Uber's 'No Mask. No Ride.'

1) Red Wing Shoes 'Labor Day On'

… continue reading

90 episoder

Artwork

The Top 5 Ads of 2020

Clicksuasion Labs

14 subscribers

published 4y ago

Del

MP4•Episode hjem

Indhold leveret af Clicksuasion Labs. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Clicksuasion Labs eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Most people likely entered the year 2020 with a sense of optimism and seeking a fresh start that is associated with a new year. The adage, ‘hindsight is 20/20’, is likely to hold more weight with the previous year than most others in recent history; however, we’ve learned a lot about ourselves, our wants, needs, and what we consider to be important. During the COVID-19 pandemic, several brands held their audience's attention through creative, engaging, and COVID conscious advertising.

In 2020, the majority of people became physically isolated and spending priorities changed, which encouraged brands to adapt. Researchers at Clicksuasion Labs studied advertising campaigns from brands across the globe and shared their top 5 ads for 2020. The ads were chosen based on several criteria, which included the application of behavioral science, the impact on brand and consumer, time and brevity, social impact, and concern for the COVID conscious consumer.

5) Heineken’s ‘Back to the Bars'

4) Burger King's Moldy Whopper

3) Domino's Pizza's 'We're Hiring'

2) Uber's 'No Mask. No Ride.'

1) Red Wing Shoes 'Labor Day On'

… continue reading

90 episoder

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