#266 How You're Being Marketed To Is Changing Dramatically

The Gabby Reece Show

In this episode, I explore the fascinating world of automotive marketing with Allyson Witherspoon, the Chief Marketing Officer of Nissan. From Tokyo, Japan, Allyson shares her insights on the evolution of car buying, the role of technology in marketing, and the global challenges of steering a renowned brand through the dynamic landscapes of consumer needs and digital transformation.

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Main Sections & Timecodes:

1. Navigating Global Marketing Challenges [00:00:00 - 00:10:00]
2. Allyson and Gabby discuss the complexities of marketing in a global landscape and how consumer empowerment has changed the industry.
3. The Impact of Technology on Automotive Sales [00:10:01 - 00:20:00]
4. Deep dive into how digital advancements have revolutionized the way consumers research, purchase, and interact with automotive brands.
5. Leadership and Life Balance [00:20:01 - 00:30:00]
6. Allyson talks about her daily routines and management style, emphasizing the importance of personal well-being for effective leadership.
7. Cultural Nuances in Business [00:30:01 - 00:40:00]
8. Discussion on adapting to different cultural expectations and business practices, with a focus on Allyson's experiences in Japan compared to the U.S.
9. Future of Driving: Autonomous Vehicles [00:40:01 - 00:50:00]
10. Insights into the development of self-driving cars and the potential impact on future mobility.
11. Marketing Innovations and Consumer Engagement [00:50:01 - End]
12. Exploration of new marketing strategies and the importance of engaging with consumers through innovative approaches in a competitive landscape.

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Bio: Gabrielle 'Gabby' Reece is an American actress, podcaster, and former model and professional volleyball player best known for hosting a lifestyle, health & fitness podcast titled The Gabby Reece Show. Additionally, she is the co-founder of XPT | Extreme Performance Training and Laird Superfood alongside her husband and big wave surfer Laird Hamilton.

The Gabby Reece Show talks to top experts with the goal of extracting the best information you will need to navigate the universe of health, fitness, relationships, parenting, and business. Gabby keeps it simple but gets to the heart of the conversation with the hopes of providing you with realistic takeaways.

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