Saddle Up! Social Media is a Rodeo -- with Jera Bean

Welcome to my Tent

Today on The Welcome to my Tent podcast, we're diving into the wild world of social media with the one and only Jera Bean. Jera is a social media strategist who's been through her fair share of platform changes, iterations of her brand, and experiences on the internet.

Jera takes us on a journey through her evolution from 2015 to present day, ranging from fitness influencer to social media guru. Remember when Instagram was just sepia-toned hot dogs photos at baseball games? Yeah, those were simpler times.

We chat about the struggles of authenticity in a world where your followers can simultaneously praise you for being genuine and accuse you of being a “fake” at the same time. We discuss the importance of knowing it’s okay to NOT please everyone, and why staying true to yourself is king.

Jera drops some knowledge bombs about content creation, including her "content pillar trifecta" - expertise, business, and secret sauce. She dishes on her unique framework to help you show up on social confidently and as yourself.

We dive into the world of video editing with Jera's "Video Editing Rodeo" course. She chats on why she created this, what the course entails, and how it is helping people find confidence in editing content for social.

Jera shares her thoughts on embracing imperfection in content creation. It's time to get comfortable with "C-level" content, folks.

We wrap up with a discussion on the ever-changing social media landscape. Spoiler alert: The algorithm isn't out to get you personally.

So, saddle up and give this episode a listen. Jera is a wealth of knowledge in the social media space, and she wants to share that with you all!

Find Jera on Instagram HERE

Find Jera on TikTok HERE

Get The Video Editing Rodeo HERE

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