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EP336 Promoting Fresh Produce Across Borders with Monica Moreno Arellano, CMO of Grupo PM
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In this episode of the Produce Moms Podcast, Lori Taylor speaks with Monica Moreno Arellano, CMO of Grupo PM, about the importance of promoting fresh produce, particularly USA Pears, in Mexico and Latin America.
They discuss the impact of trade on produce consumption, the cultural significance of fruits and vegetables in Mexican society, and the role of US commodity boards in supporting growers.
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