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S108. Getting back on track with your original business goals with By Barbaraella
Manage episode 342433738 series 3380632
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Sometimes when you are running a business it can feel like you are spinning so many plates all the time, fire fighting and keeping yourself afloat that you end up losing sight of your original business goal and going a bit off piste.
Maybe you set up your business with the intention that you were going to have 100% of your sales through your online store, so you could be less location dependent and avoid paying physical space rent, but somehow suddenly all of your revenue is coming from a physical retail location which means you are tied to that site and are now finding it difficult to grow your online business because all of your time and resource is being used up with developing your physical store.
This is exactly what has happened to today's guest Barbaraella - she set up her vintage clothing business in the pandemic wanting it to be fully online, but when lockdown ended she opened shop in the world famous Brick Lane Vintage market. After a step back from her business, she has realized her current business model does not align with her long term and initial goals, so she is now looking to pivot her strategy back to align with her original business goal.
In today's episode we look at the current business model she is operating with and how she can transition back to where she wants the business to be.
You can shop By Barbaraella here!
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