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Indhold leveret af MrRichardClarke. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MrRichardClarke eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Ben Wells: Sport, digital and the re-emergence after Covid-19

43:41
 
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Manage episode 289749034 series 1924107
Indhold leveret af MrRichardClarke. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MrRichardClarke eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

TOPICS

Why digital is the second industrial revolution

Why control of the customer relationship is crucial

The battleground that has been lost to the social media companies by sports

Putting 'goodwill on the balance sheet'

The role content plays in your strategy

The current sports commercial model - ad-hoc and unstrategic

"Sponsorship will become cashless. Partnerships will be partnerships"

Comparing the average of season ticket holders in different sports around the world

The importance of reengaging with communities post-Covid

The purpose-driven approach behind brand

The reaction to Covid and how it will be led by price or quality

What specifically is being pushed forward because of Covid

The importance of a clear communications strategy

Why the future belongs to "marketers and value creators not salesmen"

The widening split between rich sports and poor sports

  continue reading

94 episoder

Artwork
iconDel
 
Manage episode 289749034 series 1924107
Indhold leveret af MrRichardClarke. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af MrRichardClarke eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

TOPICS

Why digital is the second industrial revolution

Why control of the customer relationship is crucial

The battleground that has been lost to the social media companies by sports

Putting 'goodwill on the balance sheet'

The role content plays in your strategy

The current sports commercial model - ad-hoc and unstrategic

"Sponsorship will become cashless. Partnerships will be partnerships"

Comparing the average of season ticket holders in different sports around the world

The importance of reengaging with communities post-Covid

The purpose-driven approach behind brand

The reaction to Covid and how it will be led by price or quality

What specifically is being pushed forward because of Covid

The importance of a clear communications strategy

Why the future belongs to "marketers and value creators not salesmen"

The widening split between rich sports and poor sports

  continue reading

94 episoder

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