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How the Comfort Zone is Ruining Your Business with Sterling Hawkins
Manage episode 424390366 series 3552137
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Today, I’m joined by Sterling Hawkins. Sterling is an author, investor, entrepreneur, keynote speaker, and founder of the #NoMatterWhat Movement.
Sterling shares his journey from the highs of a multi-billion dollar startup to the lows of bankruptcy and personal collapse, and how he emerged stronger by embracing discomfort.
This is a hyper-tactical conversation about how-to navigate any low point in your business by adopting the correct principles.
What We Unpack:
Facing and Embracing Discomfort:
- Sterling’s low points in life and career and how they fuelled his personal growth.
- The importance of confronting the unknown and uncomfortable for real growth.
The Journey from Failure to Success:
- Sterling’s experience with his family’s grocery store and the startup that evolved from it.
- The collapse of his company during the 2009 financial crisis and its personal impact.
Hunting Discomfort:
- The concept of 'trusting the struggle' and using discomfort as a tool for growth.
Purpose and Value Creation:
- How discomfort and challenges can help discover one’s true purpose.
- The role of values in navigating uncertainty and aligning with a higher purpose.
Practical Advice for Leaders:
- Strategies for senior teams to face reality and make value-driven decisions.
- The importance of external accountability in achieving personal and business goals.
Connect with Sterling:
Sterling's website: https://www.SterlingHawkins.com
For more free videos, tools, and resources about the MIND Methodology go to https://etw.com/
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