How To Build Community Through Events Shopify Masters podcast

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Tilføjet eight år siden

Indhold leveret af Shopify. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Shopify eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Shopify Masters « »
How to Build Community Through Events

for ca. et år siden 33:42

Del

MP3•Episode hjem

Indhold leveret af Shopify. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Shopify eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.

Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

… continue reading

634 episoder

Artwork

How to Build Community Through Events

Shopify Masters

671 subscribers

published for ca. et år siden

Del

MP3•Episode hjem

Indhold leveret af Shopify. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Shopify eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Michael Washington revamped LA's outdoor scene with Usal Project. Learn how he built a thriving community through accessible adventures and smart branding.

Watch the video of this interview here: https://www.youtube.com/watch?v=BLPlma74mMg

Subscribe to the Shopify Masters YouTube channel: https://www.youtube.com/channel/UCLicUpeWYLe0zSCiIdZKv_g

Learn more about Usal Project: https://www.shopify.com/ph/blog/usal-project-community-events

… continue reading

634 episoder

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1
Experience Explosive Growth Through SEO 34:19

for 14 hours siden34:19

34:19

Zero Waste Store used strategic SEO to grow its sales from $6,000 to $2 million in just one year. Learn how to align your brand content with search intent to continue scaling.

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Why Every Sephora Store Wants Tower 28 Beauty Products 45:39

for 3 dage siden45:39

45:39

Tower 28’s founder Amy Liu built a trusted beauty brand through rigorous testing, turning her own eczema struggle into a multimillion-dollar success. Watch Amy's video interview here. For more on Tower 28 and show notes click here.

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The Art of Curating Products and Building Community as a Retailer 31:28

for 8 dage siden31:28

31:28

Amanda McClements made a major pivot in her career, from journalism to retail store owner. She also honed her own taste in home goods to bring customers unique and handcrafted gifts. Amanda shares how she built a community of other small business owners that she could go to for advice, and hosts advices to foster connection between makers and customers. Here's some of her tips for other small retailers. For more about Salt & Sundry: https://www.shopify.com/blog/salt-and-sundry-retail Subscribe to the Shopify Masters YouTube channel for video episodes.…

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1
Inside True Classic’s Billion-Dollar Content Marketing Playbook 33:03

for 10 dage siden33:03

33:03

Discover how True Classic built a billion-dollar apparel brand through content marketing, Facebook ads, and comedy-driven creative that converts. Watch on Shopify Masters's YouTube channel here. For more on True Classic and show notes, click here.

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The Recipe for Launching Your Second Product 32:35

for 15 dage siden32:35

32:35

Founders Michelle Jimenez-Meggiato and Andrea Meggiato unveil their launch plans for Breakfast Cups, their first expansion outside of their hero product Pizza Cupcakes. To set up for this launch, they've rebranded their food company to Incredifulls, found a nationwide retailer to stock the new product, and set up a new brand ambassador program. Michelle and Andrea share the thinking behind their new product and what it took to get to this point in the business.…

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Inside the Merch Model That Reduces Waste and Increases Sales 40:07

for 17 dage siden40:07

40:07

Steven Farag turned a college side hustle into a sports merchandising powerhouse. Discover how Campus Ink’s print-on-demand model, student-led marketing, and strategic partnerships—including one with Mark Cuban—are transforming the way college athletes profit from their personal brands. For more about Campus Ink and the NIL Store: https://www.shopify.com/blog/campus-ink-nil-merchandise To see more video interviews, subscribe to the Shopify Masters Youtube channel.…

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Everything You Need to Know About Building Supply Chains 36:06

for 22 dage siden36:06

36:06

Diaspora Co. founder Sana Javeri Kadri disrupted the 500-year-old spice industry by paying farmers fairly and establishing community-driven growth to build a multimillion-dollar ethical business. For more on Diaspora Co. and show notes click here.

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Maximize Your Margins as an Ecommerce Founder 34:23

for 24 dage siden34:23

34:23

Ecommerce expert and agency founder Andrew Faris shares how he uses "P&L design" to increase margins and run online businesses efficiently. He's now applying some of these strategies to launch his own upcoming consumer brand. Andrew shares his tips for iterating and testing creative, spending more efficiently on ad creative, and saving on variable costs like manufacturing and shipping. For more about Andrew Faris: https://www.shopify.com/blog/andrew-faris-pnl…

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Break Into an Established Market With These Retail Strategies 31:15

for 29 dage siden31:15

31:15

Original Duckhead grew by targeting retailers first, creating risk-free partnerships, and using customer data to boost online sales. For more on Original Duckhead and show notes click here.

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Creating Media Moments with A PR Expert 34:14

for 4 weeks siden34:14

34:14

Jessy Klein-Fofana was a beauty brand founder before starting her PR agency, LaRue. Her clients include Health-Ade Kombucha, Ban.do, Unbound Merino, Mustard Made, and more. Here's some of the strategies she uses with to build brand awareness and create media moments.

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Creative Strategies to Fundraise Without Sacrificing Ownership 35:59

for 5 weeks siden35:59

35:59

Sisters Niki and Ritika Shamdasani launched Sani to fill a gap in the South Asian fashion market—one that forced 82% of South Asian Americans to travel abroad for wedding attire. Discover how they secured funding and grew Sani into a thriving business. For more on Sani and show notes click here.

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The Business Pivot That Led to More Customers and Happier Suppliers 34:44

for 5 weeks siden34:44

34:44

Divy Ojha became passionate about creating a solution for food waste as a university student, and began building relationships to start a grocery delivery business. He discusses approaching potential partners and maintaining good relationships, plus the big change he made to make Odd Bunch's value proposition better for both customers and suppliers. For more about Odd Bunch and show notes: https://www.shopify.com/blog/odd-bunch-relationships Subscribe to the Shopify Masters YouTube channel for video interviews.…

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How to Scale Quickly Without Funding 32:08

for 6 weeks siden32:08

32:08

Waterboy built a thriving hydration brand with just $700 by focusing on one platform, capturing prelaunch interest, and pivoting quickly. Learn why restraint beats trying to do everything at once. For more on Waterboy and show notes click here.

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When a Passion for Plants Grows Into a Business 33:59

for 6 weeks siden33:59

33:59

April and Daryk Mall turned their after-work hobby of caring for plants into Unsolicited Plant Talks—a thriving business with a loyal online community. Learn how they scaled from selling plant cuttings at their kitchen table to running a full-time operation with multiple greenhouses. For more about Unsolicited Plant Talks and show notes: https://www.shopify.com/blog/unsolicited-plant-talks-hobby-to-business Subscribe to the Shopify Masters YouTube channel .…

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The Key to Balancing Profitability & Sustainability 30:24

for 7 weeks siden30:24

30:24

A former Charlotte Tilbury founding team member revolutionized sustainable beauty by turning food waste into luxury skin care. See how My Skin Feels proved eco-friendly brands can be both profitable and fun. For more on My Skin Feels and show notes click here.

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