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Behind the Scrubs: How Healthcare Influencers Create Authentic, Impactful Content with Dr. Tommy Martin
Manage episode 454762766 series 3384023
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We all want to see behind the curtain right? Today we go there with Dr. Tommy Martin, a Med-PEDS physician with over 3 million TikTok followers. We discuss the integration of social media within the medical field, the responsibilities of being a healthcare influencer, combating misinformation, and sharing personal experiences. Dr. Martin explains his journey from content creation in 2014 to becoming an influential online presence. The conversation also covers common health concerns addressed by pediatricians, challenges faced by doctors in the digital age, and the importance of authenticity and vulnerability in building trust with an audience.
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00:00 Introduction and Exciting Announcements
01:27 Meet Dr. Tommy Martin
04:01 Journey into Social Media Influencing
05:25 The Importance of Doctors on Social Media
12:57 Common Doctor Friend Questions
15:59 Creating Content and Staying Authentic
20:40 Final Thoughts and Farewell
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