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How to Amplify Your Mission & Message with a Well-Optimized Guest Marketing Campaign
Manage episode 328106176 series 2906295
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🎙Now that you have your podcast, brand and website setup, how do you maximize all of those to get booked as a guest on top-ranked podcasts & leverage the authority-building power of the podcast platform? 🐱🏍Join Tracy Wilson and special guest Jason Cercone to unlock those strategies.
🌟 Topics in This Episode:🌟
10:18 Podcasting still great opportunity
11:03 Position yourself as an authority and expert
12:11 Wanna know why large & small companies are using PODCASTS for advertising?
17:34 How to be a good guest on a podcast
24:34 Avoid these common podcast guest mistakes
- Be certain the host interviews guests
- Have they produced fresh content in the last 30 days?
- Evaluate the cover art and description of the show
- Ratings & Reviews
- Presence outside of the podcast
- Assess their website & social media
- Listen to the podcast: does the messaging & objectives align?
34:18 How valuable is the download metric for podcasts?
52:46 10 Tips for becoming a valuable, fully optimized podcast guest
Jason Cercone Quotes
- People are attracted to other people that tell a good story
- You have your own unique perspective to offer
CONTACT Jason Cercone
https://jasoncercone.com/
https://www.linkedin.com/in/jasoncercone/
https://twitter.com/jasoncercone
https://www.instagram.com/jasoncercone/
Be sure to grab his FREE Strategy Guide
"10 Tips for becoming a valuable, fully optimized podcast guest"
using this link👉 https://jasoncercone.com/unlocked
Would you prefer to have someone hold your hand through the process of setting up your own podcast? Check out Tracy's 14 Day Live Show Launch Accelerator
https://freedomseekhersway.com/lsla
Become a supporter of the show at: https://www.buzzsprout.com/1122581/support
Kapitler
1. How to Amplify Your Mission & Message with a Well-Optimized Guest Marketing Campaign (00:00:00)
2. Podcasting still great opportunity (00:10:18)
3. Position yourself as an authority and expert (00:11:03)
4. Wanna know why large & small companies are using PODCASTS for advertising? (00:12:11)
5. How to be a good guest on a podcast (00:17:34)
6. Avoid these common podcast guest mistakes (00:24:34)
7. How valuable is the download metric for podcasts? (00:34:18)
8. 10 Tips for becoming a valuable, fully optimized podcast guest (00:52:46)
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