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65: Quitting Instagram as a business owner and content creator with Davida Lederle of The Healthy Maven
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Today I chat with Davida Lederle, the founder of The Healthy Maven, all about her decision to quit Instagram as a content creator. We recorded this a couple of weeks before the pandemic shut down most of our country, so while the world we live in is quite different now, this episode is full of insight into the question “how could I possibly run a business in 2020 without Instagram?" Davida shares her experience as a blogger and content creator moving off the platform, how it’s impacted her and her business, and more.
In this episode, we discuss:
How Davida decided to leave Instagram and what impact it’s had on her and her business
Davida’s takeaways from being off of Instagram for over six months
How Davida’s business, The Healthy Maven, has shifted since she transitioned off of Instagram
Davida’s revenue streams, and why Instagram only played a small role
The challenges Davida faced when moving off of Instagram
How Davida redefined her metrics
Her decision to end her podcast, That’s So Maven
Davida’s advice for people thinking of starting a blog
All the deets:
Check out Davida’s blog, The Healthy Maven, for tons of wellness and healthy lifestyle content
Tag me (@saraweinreb) on Instagram with your favorite takeaways from the episode!
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