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Why Do Doctors Choose (or Skip) eLearning? Exploring the Theory of Planned Behavior in CME
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In this episode, we dive into a fascinating study that uses the Theory of Planned Behavior (TPB) to understand what drives general practitioners (GPs) to adopt—or avoid—e-learning in continuing medical education (CME). Our hosts Zaynab and Yassin unpack the research findings from 148 GPs, revealing the powerful role of attitude and perceived control in shaping decisions about online learning. Surprisingly, peer influence (subjective norms) had no significant impact!
Tune in to discover how the TPB can offer CME managers fresh insights into boosting e-learning adoption. Whether you’re a healthcare educator, student, or a tech enthusiast, this episode sheds light on the psychological forces behind adopting new learning methods—and how they apply to more than just medicine.
Link to publication: https://link-springer-com.mbru.idm.oclc.org/article/10.1186/s12909-016-0738-6
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