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Navigating the Intersection of RevOps and Marketing: Insights from Lorena's Journey and ABM Expertise
Manage episode 377546826 series 3484020
Lorena Morales is the Director of Global Digital Marketing Revenue Operations at JLL, a professional services firm that specializes in real estate and investment management and operates across more than 80 countries. Lorena talked us through why Marketing should be considered an extension of revenue operations and how RevOps plays a vital role in the success of the ABM initiative.
The latest episode of The Go-To-Masters Show features Lorena, where we discuss:
- How different the Sales tech set-up is in the real estate industry compared to B2B SaaS?
- Handling the modern tech stack problem and the challenges of a globally distributed tech stack.
- Managing the complete sync of data within the tech stack, as ABM is proving to be a game-changer in outbound marketing.
- How RevOps and marketing should collaborate for the success of ABM campaigns.
Connect with Lorena Morales
Follow us: Linkedin | Twitter
46 episoder
Manage episode 377546826 series 3484020
Lorena Morales is the Director of Global Digital Marketing Revenue Operations at JLL, a professional services firm that specializes in real estate and investment management and operates across more than 80 countries. Lorena talked us through why Marketing should be considered an extension of revenue operations and how RevOps plays a vital role in the success of the ABM initiative.
The latest episode of The Go-To-Masters Show features Lorena, where we discuss:
- How different the Sales tech set-up is in the real estate industry compared to B2B SaaS?
- Handling the modern tech stack problem and the challenges of a globally distributed tech stack.
- Managing the complete sync of data within the tech stack, as ABM is proving to be a game-changer in outbound marketing.
- How RevOps and marketing should collaborate for the success of ABM campaigns.
Connect with Lorena Morales
Follow us: Linkedin | Twitter
46 episoder
Alle episoder
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1 Nurturing Trust through Compensation: Ryan Farber's Insights on Aligning Comp Plans and Ensuring Accurate & Timely Payouts 23:15
1 Collaboration, Feedback, and Comp Planning: Cory Benz’s Approach to Build Repeatable & Scalable Processes 25:53
1 Finance Fireside: Gregory (Goyo) Schipilliti’s Take on Data, Modelling, & What Makes a Skilled FP&A Professional 29:59
1 From FMCG to B2B Sales Ops: Cristian Rinceanu’s Playbook on Data, Strategy & Leadership 30:00
1 Building & Revamping Efficient Comp Plans: Nicholas McQueen’s Formula for Superior Sales Teams 16:42
1 Finance Fireside: Doron Shohet on Process Efficiency, Decision-Making, & the Age of AI in Finance 29:13
1 The 4-Pillar RevOps Framework: Marc Mastracola's Blueprint for Scaling RevOps' Efficiency & Growth 22:49
1 RevOps Mythbusters: Kumail Mukadam’s Take on Org Hierarchy, Leveraging Data & Team Culture 41:43
1 Alignment, Collaboration, & Empathy: Lessons from Lauren Hughes’s Leadership Playbook 30:39
1 Unraveling Sales Ops with Jeff Narduzzi: Evolution, Effective Strategies, & Career Growth Tips 21:44
1 Real Estate Sales to RevOps Success: Peter Charshafian on Forecasting, Collaboration & Strategic Initiatives 25:39
1 Unlocking RevOps’ Potential: Joshua Janes’s Insights on Strategy, Collaboration, & Growth 49:42
1 Unifying Siloed Ops, Collaboration, & Tech Tools: Navin Persaud’s Guide for RevOps-Driven Growth 28:31
1 Consumption Business Growth Hacks: Dominik Jaworski’s Tips on Marketplace Strategies & Cross-functional Teamwork 23:29
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