The Impact of AI on Content Development: Challenges and Strategies with Phil Chavanne of Eden Ads

Cutting Edge: Web Content Development

Welcome to "Cutting Edge Web Content Development". In this episode Jonathan Ames interviews Phil Chavanne, Director and Head of SEO, R&D & Strategy at Eden Ads.

Phil speaks at length on the role of CMS systems reaching back into his long career and wealth of experience stretching back to when the internet was in its infancy in the 1990s.

Jumping forward, Phil also has a lot of fascinating perspectives on AI, and he and Jonathan discuss the challenges and benefits of programs like ChatGPT in the context of content development. In a competitive content and SEO landscape, Phil touches on the effectiveness of video as a counterpoint to the masses of AI-generated textual content.

Phil shares his extensive background and offers advice for content creators, dwelling on the ethical implications of certain AI programs including the inherent biases baked in by the creators, and the propensity of ChatGPT not to properly source its information.

If you want to hear more from Phil and hear him discuss his work at Eden Ads – including some fascinating points around the synergy of PPC and SEO – tune into the full episode now!

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

• Page Builders vs. Traditional CMSs with Karen McGrane and Jeff Eaton of Autogram
• How A Good Story Can Transform your Organization with Marcello Grande of First Person
• Demystifying SEO with Malte Landwehr of idealo

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