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How to Make SEO Drive Real Business Results with Emma Valentiner, Head of SEO at Threecolts

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Manage episode 436662503 series 3501837
Indhold leveret af Jonathan Ames. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jonathan Ames eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.

Join them as they:

  • Delve into Emma's journey from copywriting to SEO specialization

  • Explore how SEO can inform product roadmaps and market expansion strategies

  • Discuss the balance between optimizing for search engines and maintaining brand voice

  • Examine the role of AI in content creation and its current limitations

  • Consider key metrics for measuring SEO success and demonstrating value to executives

  • Shine a light on common misconceptions about SEO and its reputation as a "dark art"

  • Offer practical advice for businesses looking to improve their SEO efforts

Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

54 episoder

Artwork
iconDel
 
Manage episode 436662503 series 3501837
Indhold leveret af Jonathan Ames. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Jonathan Ames eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Emma Valentiner, Head of SEO at Threecolts, for an insightful discussion on aligning SEO strategies with business objectives.

Join them as they:

  • Delve into Emma's journey from copywriting to SEO specialization

  • Explore how SEO can inform product roadmaps and market expansion strategies

  • Discuss the balance between optimizing for search engines and maintaining brand voice

  • Examine the role of AI in content creation and its current limitations

  • Consider key metrics for measuring SEO success and demonstrating value to executives

  • Shine a light on common misconceptions about SEO and its reputation as a "dark art"

  • Offer practical advice for businesses looking to improve their SEO efforts

Emma Valentiner is the Head of SEO at Threecolts, an e-commerce software provider. With a background in copywriting and marketing dating back to the mid-2000s, Emma has been focusing on SEO since 2016. Her experience spans various industries, including healthcare and startups, giving her a unique perspective on the evolving landscape of digital marketing and e-commerce.

If you enjoyed this episode, make sure to subscribe, rate and review on Apple Podcasts, Spotify and Google Podcasts, instructions on how to do this are here.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

54 episoder

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