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Becoming Fluent in Firm Financials
Manage episode 156752462 series 1199031
Indhold leveret af Laura Ewan and Kate Attilio. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Laura Ewan and Kate Attilio eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
As marketers, we're all about proving impact on our firm's bottom line. But outside of winning and promoting work, many of us don't have an in-depth knowledge of what goes into keeping our firms profitable. If we're going to impact the bottom line, shouldn't we understand how it gets drawn in the first place? Today, we’ll be chatting with Bethany Rustic Smith, FSMPS, CPSM, Director of Business Development for the Cincinnati office of Taft Stettinius & Hollister LLP, about why, when, and how marketers should start becoming fluent in their firm's financials.
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