The Successful Practice Triad — with Catherine Maley, MBA (Ep. 227)

Beauty and the Biz

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Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery, and the successful practice triad.

I’m your host, Catherine Maley, author of Your Aesthetic Practice – What your patients are saying, as well as consultant to plastic surgeons, to get them more patients and more profits.

Now, today’s episode is called "The Successful Practice Triad — with Catherine Maley, MBA ".

A big mistake I see when consulting with plastic surgeons is that they lack vision, clarity and a plan. Too many are “winging it”.

• They try something for a bit and quit instead of focusing on the successful practice triad.
• They listen to a sales pitch, buy, and assume it’s a new profit center without much more thought, instead of focusing on the successful practic triad.
• They hire staff fast because they need to fill positions, instead of adhering to the successful practice triad.

This sporadic way of running a practice in “reactive” mode creates unnecessary chaos so this should help....

This week’s Beauty and the Biz Podcast episode is me laying out my simple framework called,

The Successful Practice Triad for Plastic Surgeons

It’s simple. When you focus on the successful practice triad consistently, your work life gets better.

You have better-quality leads coming in that don’t waste your time, because you are using the best marketing channels given your circumstances and geographic location. Your messaging and branding is on point.

You are strategically encouraging prospective patients to contact you, rather than simply “like you”. You are attracting patients who care more about you than the lowest bid.

I go into a lot more detail in this podcast with take-a-way tips you can use right away.

P.S. Here’s an interesting stat....most millionaires are small business owners, not Doctors.

What’s funny is that many of these millionaires didn’t even go to college. What’s the difference between you and them?

Nothing.

They’re just good at business and marketing, and know things that you don’t. It’s time to change that.

Enjoy!

Catherine Maley, MBA

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Catherine Maley, MBA:

Everybody that’s going to wrap it up for us today on Beauty and the Biz.

If you have any questions or feedback for me, you can go ahead and leave them at my website at www.CatherineMaley.com, or you can certainly DM me on Instagram @CatherineMaleyMBA.

If you’ve enjoyed this episode on Beauty and the Biz, please head over to Apple Podcasts and give me a review and subscribe to Beauty and the Biz so, you don’t miss any episodes. And of course, please share this with your staff and colleagues.

And we will talk to you again soon. Take care.

"The fastest way to success is to model other successful surgeons who have what you want, but you can only see their results, not the path they took to get there.

So, you continue to jump from one thing to another, hoping to find something that will work for you too, but it rarely does. So, try this shortcut instead. It’s guaranteed to move you forward. I compiled my intellectual property to grow cosmetic revenues, everything I’ve gleaned over the years into one playbook of the most successful practices and what they do to win.

Go to www.CosmeticPracticeVault.com and let’s grow your cosmetic revenue."

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