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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
News in Slow Spanish
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Manage series 8982
Indhold leveret af Linguistica 360. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Linguistica 360 eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
News in Slow Spanish is a Spanish podcast for those who already possess a basic vocabulary and some knowledge of Spanish grammar. Your host are native Spanish speaker from Spain. In our program we discuss the world news, grammar, and expressions, and much more in simplified Spanish at a slow pace so that you can understand almost every word and sentence. Learn real Spanish with us! In our course we emphasize all aspects of language learning from listening comprehension, rapid vocabulary expansion, exposure to grammar and common idiomatic expressions, to pronunciation practice and interactive grammar exercises.
…
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489 episoder
Marker alle som (u)afspillede ...
Manage series 8982
Indhold leveret af Linguistica 360. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Linguistica 360 eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
News in Slow Spanish is a Spanish podcast for those who already possess a basic vocabulary and some knowledge of Spanish grammar. Your host are native Spanish speaker from Spain. In our program we discuss the world news, grammar, and expressions, and much more in simplified Spanish at a slow pace so that you can understand almost every word and sentence. Learn real Spanish with us! In our course we emphasize all aspects of language learning from listening comprehension, rapid vocabulary expansion, exposure to grammar and common idiomatic expressions, to pronunciation practice and interactive grammar exercises.
…
continue reading
489 episoder
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