Bedste What The Biz-podcasts (2024)

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EP 54 - The Perfect Review 31:40

4d ago31:40

31:40

The holidays are upon us, and with them comes a surge in customer traffic and, inevitably, reviews. But not all reviews are created equal! In this episode, Bridget and Dan dive deep into the world of reviews, exploring: What makes a perfect review: Learn the six key components that make a review informative and valuable for potential customers. The…

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EP 53 - Don't Let Your Emails Go to Spam 25:09

11d ago25:09

25:09

This week on What the Biz, Bridget and Dan discuss the importance of email authentication and keeping your holiday marketing on track. Bridge dives into the world of automation, detailing the power of setting up automated workflows for tasks like lead nurturing and client communication. Dan shares his experience with the recent WP Engine and WordPr…

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Ep 52 - Price like a Pro 41:57

18d ago41:57

41:57

In this episode, Bridget and Dan dive deep into the art of pricing strategy. They discuss how pricing can impact your brand image, customer perception, and ultimately, your bottom line. From understanding your target market to navigating the complexities of pricing psychology, this episode provides valuable insights for business owners of all level…

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EP 51 - The $118,000 Bookkeeping Error 31:33

23d ago31:33

31:33

This episode of What The Biz tackles the importance of clean accounting for business owners. Bridget and Dan discuss a recent conversation with a client who lost profits due to bookkeeping errors and explore the benefits of outsourcing bookkeeping. You'll learn: How bookkeeping errors can cost your business money Why reconciling your accounts is cr…

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EP 50 - Leveling Up: Our Journey to 50 Episodes 28:16

1M ago28:16

28:16

Celebrate 50 episodes with Bridget and Dan as they revisit their very first episode! This milestone episode is a blast from the past! Bridget Vector and Dan Prochko take a trip down memory lane, revisiting their very first episode of What The Biz. They'll listen back to their original goals, promises, and business descriptions to see how much has c…

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EP 49 - Google's New Review Rules: What Does This Mean for Your Business? 29:12

1M ago29:12

29:12

In this episode of What The Biz, we delve into the world of online reviews and Google's recent crackdown on fake reviews. We discuss the potential implications of this policy change for businesses, both big and small. Key Takeaways: Google is taking a stricter stance on fake reviews. Businesses may face penalties for violating Google's fake engagem…

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EP 48 - The True Cost of DIY 33:59

2M ago33:59

33:59

In this episode of What The Biz, we delve into the age-old question: when should you DIY, and when should you delegate? We explore the benefits and drawbacks of both approaches, and discuss how to strike the right balance for your business. The DIY Dilemma Many entrepreneurs start their businesses by doing everything themselves. This DIY approach c…

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EP 47 - Low-Cost Strategies for Employee Retention 32:00

2M ago32:00

32:00

Struggling to keep your employees around? In this episode of What the Biz, Bridget and Dan discuss effective and affordable strategies for retaining your team. Discover how to create a positive work environment, show appreciation for your employees, and foster a sense of belonging. Key Takeaways: Offer personalized perks: Small gestures like birthd…

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EP 46 - Mastering Cash Flow: A Guide to Financial Success 36:56

2M ago36:56

36:56

Struggling with cash flow? This episode of What the Biz dives deep into the challenges and solutions for managing your business finances. Learn how to improve your cash flow, avoid common pitfalls, and achieve long-term financial stability. Key Takeaways: Understand your cash flow cycle: Track your income and expenses to identify trends and pattern…

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EP 45 - The Art of Delegation: How to Get More Done and Achieve More 26:20

2M ago26:20

26:20

Feeling overwhelmed and stuck? In this episode of What the Biz, Bridget and Dan discuss the challenges and triumphs of delegation. They share their personal struggles with letting go of tasks and offer practical strategies for effective delegation. Key Takeaways: Overcome delegation barriers: Learn how to let go of control and trust your team. Crea…

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EP 44 - Building Resiliency 23:37

2M ago23:37

23:37

This episode of What the Biz discusses the importance of building business resiliency in the face of disasters. The hosts explore what it means for a business to be resilient and offer practical steps to get you started: Core Processes: Document your core processes so that others can step in if needed. Identify Potential Failure Points: Ask yoursel…

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EP 42 - The Great AI Divide - Rebels vs. Maximalists 34:18

3M ago34:18

34:18

Tired of feeling overwhelmed by AI? This episode of What The Biz dives into a recent survey revealing 50% of desk workers are already using AI, with fascinating insights on who's embracing it, who's resisting, and why. Bridget and Dan explore the challenges and opportunities this presents for businesses, including: Crafting Effective Prompts: Unloc…

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EP 41 - The Free Marketing Hack You're Not Using 28:18

3M ago28:18

28:18

In this episode, Bridget and Dan discuss the importance of referrals in business growth and share their strategies for building strong referral networks. They explore the benefits of referrals, including increased customer loyalty, higher conversion rates, and lower acquisition costs. Listeners will learn how to identify potential referral partners…

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EP 40 - Our Favorite Tools for Small Business 1:11:01

3M ago1:11:01

1:11:01

This episode of the "What the Biz" podcast breaks away from their usual format to deliver a valuable resource for entrepreneurs: recommended business technology solutions. Hosts Bridget Vegtor and Dan Proczko share their favorite tools across various categories, from productivity software to website building platforms. Here are some key takeaways: …

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EP 39 - Don't Get Banned: Build Your Own Audience Today 20:28

3M ago20:28

20:28

In this episode, Dan and Brigitte discuss the importance of building a direct relationship with your audience through email marketing. They explore the risks of relying solely on social media platforms and the benefits of owning your own list of subscribers. Listeners will learn how to build a loyal following, leverage email marketing for sales and…

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EP 38 - Tech Talk: The Risks of Mismatched Tools 30:21

4M ago30:21

30:21

In this episode, Dan and Brigitte discuss the importance of investing in quality software that can support your business growth. They explore the pitfalls of using cheap, limited tools that may not meet your evolving needs. Listeners will learn how to evaluate software options, balance cost with functionality, and choose the right tools for your bu…

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EP 37 - Bridging the Gen Gap: Understanding and Attracting Gen Z Talent 29:24

4M ago29:24

29:24

In this episode, we dive deep into the world of Gen Z and explore the key differences between this generation and their predecessors, Millennials and Gen X. We uncover the unique values, priorities, and expectations of Gen Z in the workplace, shedding light on how businesses can attract, retain, and engage this vital demographic. From work-life bal…

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EP 36 - Unlock Your Team's Potential: Rethinking the Traditional Career Path 25:23

4M ago25:23

25:23

In this episode, Dan and Brigitte challenge the traditional career ladder model, exploring the importance of recognizing and rewarding individual contributors. They discuss the negative consequences of forcing employees into management roles when their strengths lie elsewhere. Listeners will learn how to create clear career paths for both individua…

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EP 35 - Would you rather visit your dentist or HR? 25:11

4M ago25:11

25:11

Dan and Brigitte tackle a crucial element of business success in this episode: cultivating a positive company culture. They kick things off with a lighthearted conversation about Olympic sports and the unexpected lessons they offer on teamwork and communication. Then, they dive deeper into a recent article from SBAM highlighting the disconnect many…

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EP 34 - Cash or Card: Navigating the Costs of Doing Business 25:24

5M ago25:24

25:24

In this episode, Dan and Brigitte discuss the challenges of managing cash flow and overhead expenses, particularly in industries like restaurants. They explore the pros and cons of credit card fees versus raising prices, and the impact of these decisions on customer experience. Listeners will gain insights into effective cost management strategies …

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Ep 33 - Tipping Point: The Future of the Restaurant Industry and Business Growth 30:06

5M ago30:06

30:06

In this episode, Dan and Brigitte dive into the latest news impacting the restaurant industry: the potential elimination of tipping in Michigan. They discuss the potential implications for restaurants, including price increases and potential closures. The conversation then shifts to the broader topic of business growth and the importance of custome…

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EP32 - What to do when you outgrow customers? 35:21

5M ago35:21

35:21

In this episode, Dan and Brigitte dive deep into the challenges and opportunities that arise when a business outgrows its clients. They share personal experiences of evolving their service offerings to better align with their expertise and target audience. Listeners will learn the importance of focusing on what you're best at, how to gracefully tra…

1
EP 31 - Getting More Done 30:45

5M ago30:45

30:45

Feeling overwhelmed by distractions and struggling to stay on track? In this episode, Dan and Brigitte tackle a common challenge for entrepreneurs: losing focus on what truly matters. First, they'll share their own "distraction detours." Brigitte juggles a new hire amidst month-end processes, while Dan gets lost in the data rabbit hole with A/B tes…

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EP 30 - The battle against distraction 30:09

6M ago30:09

30:09

This week on What the Biz, we take a detour from the script! Join Brigitte and Dan as they dive into an unplanned conversation that sparked after the official recording wrapped. It's a fun and insightful look at what happens behind the scenes, along with a surprise deep dive into focus, staying motivated, and other things on our mind. So grab a dri…

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EP 29 - If You Build It, They Will Come...Maybe? Cracking the Marketing Funnel Code 40:44

6M ago40:44

40:44

In this episode, Dan and Brigitte tackle the age-old marketing question: if you build a great product or service, will customers magically appear? They'll delve deep into the marketing funnel, exploring the crucial stages of awareness, consideration, and decision-making. But first, a reality check! Dan and Brigitte expose the myth of "build it and …

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EP 28 - Ditch the Pitch: How to "Unsales" Your Way to Sales Success 37:54

6M ago37:54

37:54

Dreading sales calls? In this episode, Dan and Brigitte challenge the traditional sales approach and offer a refreshing perspective. Forget the "hard sell"! Discover how genuine conversation can be your most powerful sales tool. Learn to listen like a best friend, uncover hidden needs, and provide real value at every touchpoint. They'll bust the my…

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EP 27 - The Secret Business Killer 28:35

6M ago28:35

28:35

Is your business stuck in a rut? In this episode, Dan and Brigitte expose the culprit you might be overlooking: Capacity. They'll break down what capacity truly means in your business and identify the 5 key areas where it can silently drain your potential. Learn how to uncover hidden capacity by defining team availability, optimizing time allocatio…

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Ep 26 - First impressions lead to more valuable clients 31:24

6M ago31:24

31:24

In this episode, Dan and Brigitte dive deep into the golden rule of client service: a stellar first impression. We'll kick things off with a quick update on what's happening in their world, then jump right into the two key questions you MUST answer to design an amazing customer experience from the get-go. But it doesn't stop there! Brigitte unveils…

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EP 25 - Surviving Business Storms: Strategies for Weathering Financial Downturns 16:11

7M ago16:11

16:11

Ever felt the ground shake beneath your business? You're not alone. Welcome to the first part of our essential series on navigating business downturns like a pro. Bridget and Dan dissect those creeping early signs that a storm might be brewing in your financial forecast, along with the mental marathon it can feel like. It's a real-world conversatio…

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Ep 24 - Keeping the Passion Alive 21:37

7M ago21:37

21:37

Richard, Brigitte, and Dan share how they stay engaged and motivated in their businesses, even when faced with setbacks, tedious projects, stagnation, and growth. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to le…

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Ep 23 Work-Life Balance as a business owner 32:10

7M ago32:10

32:10

Richard, Brigitte & Dan explore how they maintain work-life balance a mid a busy owner's schedule. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'…

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Ep21 Q1 is done. Now what?! 28:44

8M ago28:44

28:44

This podcast episode dives into conquering your Q1 review as a small business owner. Brigitte, Richard, and Dan unpack how we analyze our financial statements to identify strengths and weaknesses. We share our preferred cadence for reviewing your business performance to stay on track. We'll also explore effective goal-setting strategies and discuss…

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Ep22 Marketing Trends for the Rest of 2024 24:56

8M ago24:56

24:56

Gear up for the future of small business marketing! Dan, Richard, & Brigitte explore hot trends shaping the rest of 2024. We'll delve into the rise of AI chatbots for enhanced customer service, and voice search optimization to ensure you're found when consumers speak their queries. We'll break down the power of video content, including leveraging u…

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Ep 20 Tax Tips 22:36

9M ago22:36

22:36

Spring is here (sort of) and you know what that means...it's tax season! Brigette, Dan, and Richard share their tax tips on how to make it through this time of the year as painlessly as possible. From changing tax laws to reconciliation, they give you the 411 on what you need to get the most bang for your hard-earned bucks. Liked this show? SUBSCRI…

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Ep 19 Networking Events 28:44

9M ago28:44

28:44

Networking events can be amazingly helpful and incredibly overwhelming. The WTB crew discusses their strategies for getting the most from them. From going in with a set goal to an exit strategy when the conversation isn't going how you intended to what happens when the drinks have been flowing for a little too long, they cover it all. Liked this sh…

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Ep 18 Building Brand-Story 35:38

10M ago35:38

35:38

What's your story? The WTB trio discusses how and why it's important to tell your brand story. Learn some tips for creating an effective story to attract the clients you want. Resources Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more.…

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Ep 17 Nurturing Customer Relationships 33:15

11M ago33:15

33:15

You've landed the client and you've done the work, but how do you keep that client happy, engaged, and loyal to your business? Richard asks Dan and Brigitte to share what has worked for them over the years. From hiring the right staff members to sending clients small gifts on their birthdays, hear all that and more -- like the fact that Dan and Bri…

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Ep 16 Smart Ways to Engage with Other Businesses 31:59

11M ago31:59

31:59

Richard, Dan, and Brigette discuss ways to connect with other businesses and how networking can help your business grow and keep you accountable on your journey to professional success. Resources: Rotary BNi Chamber of Commerce Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatT…

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Ep 15 Past Year's Achievements and Failures 30:38

12M ago30:38

30:38

The beginning of the year is a great time for reflection. The WTB crew discusses their failures (which all had silver linings!) and their achievements from 2023 as well as bringing their momentum into the new year. Richard also teaches everyone a fun new acronym! Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch p…

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Ep. 14 Remote Workers 28:08

1y ago28:08

28:08

Richard, Dan and Brigitte are back in the studio chatting about a bit of a controversial topic: Remote work. Does it work? What are the drawbacks? What are the benefits? Is it a one size fits all solution? Hear the crew's thoughts and how it has been working out for Dan and Brigitte in their businesses on this week's episode. Want to share your tho…

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EP 13 - Working with 1099 Contractors Effectively 24:23

1y ago24:23

24:23

Dan just hired his 6th team member. Brigitte is working remotely in Hilton Head, and Richard has started working with his his first 1099. Are contract workers a viable way to offload tasks and open up more bandwidth? Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. …

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Ep 12 Artificial Intelligence(AI) benefits and doubts 34:59

1y ago34:59

34:59

"Al is the future!" Well the future is now and AI is having a major impact in every facet of life. Richard, Brigette, and Dan discuss the benefits and some doubts about the artificial intelligence revolution on this weeks episode of What The Biz?! Resources ChatGPT Midjourney Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and …

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Ep 11 Where Are We Now 44:04

1y ago44:04

44:04

The crew is back in the studio, recording for the first time in a year. They each give updates on how their businesses have grown and where they are going next. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to lear…

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Ep 10 Your Business Needs A Story 38:26

1y ago38:26

38:26

Do you know your business story? What's your elevator pitch? The crew talks about what a business story is, why it's important and how to tell it on this week's episode of What the Biz?! Resources Play Nine Building A Story Brand by Donald Miller It's Corn Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past epi…

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Ep 9 Financial Reports 31:20

1y ago31:20

31:20

The What the Biz crew tackles the three most important statements (Profit & Loss, Balance Sheet and Statement of cash Flow) to help you run your business effectively. Brigitte lets us know what they are, what's on them, and why they are important. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and…

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Ep 8 Outsourcing vs.Hiring 38:10

1y ago38:10

38:10

Knowing when to expand your business can be tough. When is the right time to hire? Should you bring on an employee or outsource to a company that can help guide you through a process you are looking to hand off to someone else? Richard, Brigitte, and Dan share their thoughts on the pros and cons of hiring versus outsourcing on this week's episode o…

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EP 7 - When to Hire 30:53

1y ago30:53

30:53

Richard, Brigitte, and Dan tackle the topic of hiring. When is the right time to hire? How do you prepare yourself and your company to take on a new employee? Listen as they discuss getting beyond the feelings of being overwhelmed and get to the facts of how to know when you're ready. Resources: Toggl Track Eisenhower Matrix Liked this show? SUBSCR…

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Ep 6 Financial Setup 34:59

1+ y ago34:59

34:59

Keeping business financials straight is hard work. For a lot of businesses, it can be their down fall. This week our trio talks best practices for setting up and managing your business finances. Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! …

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Ep 5 Defining Your Ideal Client 39:54

1+ y ago39:54

39:54

What are your priorities when signing clients? Who is your ideal client? Richard, Brigitte, and Dan discuss that and more on this week's episode of What the Biz?! Resources Tony Zambito's Buyer Persona Canvas Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the…

1
Ep 4 Setting Expectations for Success 31:54

1+ y ago31:54

31:54

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at WhatTheBiz.com. Join the WhattheBiz?! newsletter to be the first to learn about upcoming events and specials. Do you have a topic you'd like us to cover? Leave us a voicemail on WhatTheBiz.com! ********* Hosts Daniel Proczko - myPock…

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