John "Shrek" McPhee (aka The Sheriff of Baghdad) and guests talk guns, tactics (both in the field and in life), as well as recent books, movies and television shows on related topics.
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Are you ready to scale your eCommerce brand, but you’re unclear on the path to take to get there? If you’re looking for the real game on what it takes to grow your eCommerce brand, then scroll no further because Scaling Uncensored delivers just that. Your hosts, Kai Ravariere, Tieron Spear and Tommie Powers are sharing raw and uncut insights from eCommerce operators, founders, marketers, and investors alike to give DTC eCommerce brands, like you, the best kept secrets to optimizing every asp ...
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Increase Conversions with The Betty Crocker Secret
25:08
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Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You’ll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your co…
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Tommie and Tieron reveal their battle-tested secrets to 4X your eCommerce revenue — without spending more on ads! Tieron explains his journey from selling products on Amazon to building his own eCommerce brand and what he focused on to continually optimize conversions and scale. They discuss leveraging what you have, to get to the next level in bus…
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Breaking The Myth of Needing More Traffic to Scale
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Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly t…
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Get Free Money From TikTok Shop: Do This for Black Friday
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47:33
Ecom founders, do not sleep on this episode! Tommie, Tieron and Kai unpack TikTok's game-changing 50% discount subsidy for this coming Black Friday and Cyber Monday holiday season. You'll hear insider tips on how to capitalize, including revisiting your media plans and getting your TikTok Shop ready for live streaming sales. With social platforms b…
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Actively Black at New York Fashion Week: An eCommerce Masterclass
56:43
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56:43
Tommie, Tie and Kai discuss Actively Black, an apparel company known for its high quality athleisure wear, and analyze what makes the brand successful - from its premium materials and inclusive sizing to strategic influencer marketing. This episode is full of gems and lessons for eCommerce founders with an emphasis on strong purpose, top-notch bran…
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Little Hinges Swing Big Doors Small Tweaks Equal Big Money
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59:14
Get ready for a masterclass of an episode! Tommie and Tieron discuss strategies to optimize your brands performance through small tweaks, like two-step registration to reduce friction, adding geo-targeting, and understanding your maximum cost per conversion. They share stories of huge revenue lifts from minor changes, and emphasize why you should a…
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Damage Control: Responding to Negative Reviews and Public Backlash
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How should brands respond to negative reviews and manage their reputation? Tommie, Tie and Kai cover tips for crisis management and lay out the details on how savvy brands use customer advocates, SEO and affiliate marketing to shape their reputation. They also discuss the importance of having a process, empowering fans, and using charm and accounta…
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ChatGPT and BRICS: How to Maintain Brand Profitability with Economic Volatility
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In this episode of Scaling Uncensored, Tieron and Kai tackle the rapid changes in the world of e-commerce and marketing, including but not limited to the newest iOs privacy updates that can cripple your brand’s email marketing if you remain unprepared. They uncover the importance of intelligence gathering and agility, and explain how to find knowle…
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5 Vital Keys to Crafting Record-Breaking Products
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What does it take to create a record-breaking product? In this episode of Scaling Uncensored, Tommie and Tieron walk you through, step-by-step, what it takes to ensure your product is both exclusive and irresistible. They cover the importance of finding a unique ingredient, formulation and multiple utilities to stand out in a saturated market. They…
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5 Ignored Insights That Generate Millions from Video Ad Creatives
1:08:47
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1:08:47
Whether your eCommerce brand is just getting started or you’re generating 10s of millions of dollars, if you're trying to stand out and get more from your ad budget, then this episode is for you. Tommie and Tieron dive into powerful video ad strategies that will help you shift your mindset from "grab attention and sell" to connecting and actually c…
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How to Scale Your Brand Like A Dropshipper
1:10:15
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Think you’ve already heard all the tips for success when it comes to marketing your eCommerce brand? Think again. In this gem-filled episode, Tommie, Tie and Kai uncover the secret tactics of dropshipping pros that will help you as an eCom founder ramp up your sales. They pull back the curtain on how dropshippers obsessively test and optimize to cr…
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Building an Invincible Brand: Live Virtual Intensive with Next Level Ambitions
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Buckle up and get ready because Tommie, Tie and Kai are pulling back the curtain to give you a peek at their most recent Virtual Intensive. This Virtual Intensive was hosted and recorded live by Next Level Ambitions in an effort to provide clear, personalized and actionable advice in a concise way that will move the needle for eCommerce brands that…
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The 3 Types of eCommerce CEOs: Which One Are You?
1:09:52
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What type of eCommerce CEO are you? In this episode of Scaling Uncensored, Tommie, Tie and Kai delve into the three different types of CEOs (including Fake Flossy CEOs) and how to identify which one you are. They also clarify the difference between being a CEO and being a Founder. With an emphasis on the importance of being a real CEO who cares abo…
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1
When “Better Done Than Perfect” Kills Ecom Sales and Conversions
1:10:09
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1:10:09
“Better done than perfect”. It’s a saying most have used or at least heard, but is it helping or hurting your business? Join Tommie, Tie and Kai in this episode of Scaling Uncensored as they dissect the meaning behind “Better done than perfect” and share their insights on how to avoid the pitfalls of this all too common phrase. They get to the root…
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eCom Brands: Are You Driving With Blindfolds On?
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42:17
How much money are you leaving on the table by limiting yourself to using only basic business strategies? Even if you’ve seen 6 or 7 figure success, you’ve more than likely been running your business with blinders on. How is that possible? Find out in this episode, as Tommie and Tie explore the untapped opportunities that are still on the table - e…
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Ecommerce: Are You Ignoring This Multi-Million Dollar Opportunity in Your Business?
1:19:16
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Data is king in the world of advertising! Join Tommie, Tie and Kai as they tackle the controversial topic of how brands are adapting (or not) to the data and advertising changes brought on by iOS 14.5. They also shed light on a significant opportunity you may have overlooked that could be costing you millions of dollars. If you're an eCommerce bran…
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Ecommerce Tracking Secrets: 220M in Post iOS Sales Tracking Insights
1:10:12
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Are you tracking and evaluating your analytics from a holistic point of view? If you’re not, you should be. In this episode of Scaling Uncensored, Tommie, Tie and Kai are covering the importance of tracking and evaluating the customer journey from ad, to purchase, and beyond. They break down the non-linear nature of the customer journey and how you…
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An Ecommerce Disruptor Called Data Privacy
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Should you still be using the same advertising techniques you used last year? And how does data privacy affect your brand's advertising in 2023? Tune into this episode of Scaling Uncensored as Tommie, Tie and Kai dive into the ever-evolving landscape of advertising and privacy concerns. Join them as they unravel the significance of iOS 14 and its p…
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Ecommerce Profit Maximization: Frontend, Backend, Ads, Data and Onsite Sales
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Join Tommie, Tie and Kai in this episode of Scaling Uncensored as they dive deep into the world of profit maximization. From analyzing data to fine-tuning your front-end and back-end strategies, they leave no stone unturned. You’ll learn how to leverage platforms like Facebook and Google to skyrocket your profits. But it doesn't stop there. They al…
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Achieving Lucrative Exits: eCommerce Metrics That Maximize Scalability and Investment Opportunities
1:24:14
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If you’re looking for the ultimate formula to maximize scalability and growth opportunities, look no further. Join hosts Tommie, Tie, and Kai as they dish out insane insights and actionable strategies that will revolutionize your approach to business growth, regardless of your funding status. They also share secrets to unlocking cheap capital, subs…
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Scaling Ecommerce Brands With an Oprah Level Influencer Marketing Strategy
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In this episode, Tommie, Tie and Kai dive deep into the world of influencer marketing. If you're a brand founder looking to increase your conversions and reach a wider audience, then this episode is for you. They share insights on how to create a successful influencer marketing strategy that will help you grow your business and discuss the importan…
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Apple's iOS Update Reignited A Bigger Issue for Scaling Ecommerce Brands
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What are the brands that are already at the level you aspire to scale to, doing differently? Is it because they hit their stride before the Apple iOS update; or something else? Join your favorite dynamic trio, Tommie, Tie and Kai for another impactful episode of Scaling Uncensored as they cut through the noise and get straight to the heart of what'…
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The Invisible Costs: Unmasking Hidden Expenses in Customer Acquisition
1:03:00
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What does it really mean to leave money on the table? Grab your pen and paper because Tommie and Tie are sharing insane secrets to help you uncover the invisible costs and hidden expenses you won’t find on your P&L report. This episode of Scaling Uncensored is filled with knowledge bombs on scaling strategies, attribution, AI truths and so much mor…
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1
Want to Scale Fast? Check The Seats On Your Bus First
1:12:34
1:12:34
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1:12:34
Feeling overwhelmed by the hiring and scaling process? Worried about getting burned or scammed? Well, buckle up and grab a seat because Tommie, Tieron, and Kai are revealing their secrets on how to identify who should (and should not) be “on your bus” when you’re looking to scale. In this episode of Scaling Uncensored, they’re serving up a whole ne…
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1
Why Your Backend Needs A Brazilian Butt Lift
1:06:19
1:06:19
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1:06:19
Have you paid attention to the backend of your brand? Join Tommie, Tie and Kai for a discussion on the power of using email marketing, gamification and chatbots to build strong, lasting relationships with customers. They explore how brands can properly use these channels to connect with customers, understand their needs, and build trust over time. …
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How Your Competitors Are Using AI to Steal Your Winning Campaigns
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58:22
Are you afraid of falling behind in the world of AI? AI has become mainstream across various industries and has a projected value of $24 trillion. But is AI the new shiny object syndrome in the marketplace or is this truly the time to lean in? Tune in to this episode of Scaling Uncensored to get the inside scoop from your hosts Tommie, Tieron, and …
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The Unfiltered Truth About E-commerce Exits
1:18:09
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In this episode of Scaling Uncensored, join Tommie, Tie and Kai as they discuss insider secrets and the unfiltered truth about exiting from your e-commerce business. They address everything from common founder fears, managing investor relationships, company valuation, mergers, acquisitions, vertical integration and so much more. Even if you are not…
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1
Had I Known This... 6 & 7-Figure Holiday Sales Would've Been Cake!
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Ready to maximize your sales during the next holiday season? Tune into this episode of Scaling Uncensored where your hosts Tommie, Tie and Kai discuss tried-and-tested creative marketing strategies for Black Friday and beyond. You’ll discover how to optimize and make the most of new social media features, negotiate better deals with influencers, an…
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1
How to Spot a Mediocre Marketer Before They Destroy Your Business
1:11:29
1:11:29
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Are you looking for a talented marketer to help your business grow but afraid of getting burned? Tune in to this episode of Scaling Uncensored as Tommie, Kai and Tieron share tips on how you can avoid falling for, and losing cash on, a mediocre marketer. They understand that sometimes you just don’t know what you don’t know. Plenty of marketers are…
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How to Find a Trustworthy Marketing Team for Your E-commerce Brand
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49:40
Are you searching for the best path forward to grow your e-commerce brand? Do you keep hearing conflicting messages on what kind of marketer you should hire in order to scale? Learn the truth about the differences between performance and brand-based marketing strategies for startups in this pilot episode of Scaling Uncensored! Your hosts Kai Ravari…
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Af Next Level Ambitions
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#85 Intel With Brad at The Cipher Brief
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We're getting ready to bring you something new! My longtime friend, Brad, and I are going to start to bring you a monthly intel brief. Forget what the media is feeding you, we want to talk about facts.
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I'm here with my long-time friend, "Dutch" Chris Moyer of DCM Consulting, LLC, and man was it an honor to host him on my channel! Two times a charm with this episode, so join me as we dig into our history together.
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#84 I'm Back With Special Guest, Spencer Pratt
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Welcome back! We have the Podcast up and cooking with Season 5. We are kicking it off with the dude that got the Podcast rolling with SOB, Mr. Spencer Pratt. We catch up and then shift to Ukraine. You don't want to miss this one.
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#83 SOC-P Greg Politics and Products
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This weeks guest and long time friend is SOC-P Greg Thompson. We talk about politics the current election state of the world. He came out with a new product called the sling fanny pack we talk about it in depth and some of his other products. Greg runs SOCP special operations combative programs. socp.info/ Instagram @socp_solutions Training equipme…
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#82 Hunting Bin Laden, SOB Origins Story
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57:00
I was recently on Life or Death podcast with former SAS Chris Ryan. I talk about my time clearing the caves of Tora Bora in search of Osama bin Laden, my solo mission tracking down the last man who knew of his location, and what it's like going into combat sat on the edge of a MH-6 Little Bird helicopter. https://podcasts.apple.com/us/podcast/life-…
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This weeks guest, part 2 of 2 is a longtime friend and lawyer. Generally speaking most gun owners are naïve of the law. Innocent folks think they did nothing wrong so they could just say it like it is. However this may not set you up for success later for your legal case. In this podcast will discuss how to set yourself up for success if you find y…
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This weeks guest, part 1 of 2 is a longtime friend and lawyer. Generally speaking most gun owners are naïve of the law. Innocent folks think they did nothing wrong so they could just say it like it is. However this may not set you up for success later for your legal case. In this podcast will discuss how to set yourself up for success if you find y…
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#79 The First Presidential Debate
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This weeks guest is my friend Ken and we talk about the first presidential debate. We try to cover what was good, what was bad and what we thought overall. We try to talk about each one of the questions, the format and the moderator. Overall I can’t believe what a shit show the debate was. The world is a crazy crazy place.…
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This weeks guest and part 2 of 2 is a friend and a judge. We talk about the supreme court and the death of Ruth Ginsberg. I get to ask him all the questions that you wouldn’t normally get to ask a judge. We talk about world affairs, the state of our judicial system and politics of course. I always say the world is crazy crazy place, we get to discu…
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This weeks guest and part 1 of 2 is a friend and a judge. We talk about the supreme court and the death of Ruth Ginsberg. I get to ask him all the questions that you wouldn’t normally get to ask a judge. We talk about world affairs, the state of our judicial system and politics of course. I always say the world is crazy crazy place, we get to discu…
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Part 2 of 2. This weeks guest is repeat offender Greg Thompson. We talk about this internet phenomenon called retention shooting. We are expanding this conversation beyond what you normally see in these type of short internet videos. Greg runs SOCP special operations combative programs. socp.info/ Instagram @socp_solutions Training equipment/ TXcom…
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#74 Retention Shooting Part 1
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This weeks guest is repeat offender Greg Thompson. We talk about this internet phenomenon called retention shooting. We are expanding this conversation beyond what you normally see in these type of short internet videos. Greg runs SOCP special operations combative programs. socp.info/ Instagram @socp_solutions Training equipment/ TXcombatives.com…
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#73 Politics with Ken Part 2
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Part 2 of Politics. This weeks guest is repeat offender and friend Ken. He works in the tech industry and has lives in California for a long time. We talk about the election, politics and the world in general. I always say the world is a strange place we talk about how actually strange it is. But mostly we complain about how messed up the world rea…
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#72 Politics with Ken Part 1
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This weeks guest is repeat offender and friend Ken. He works in the tech industry and has lives in California for a long time. We talk about the election, politics and the world in general. I always say the world is a strange place we talk about how actually strange it is. But mostly we complain about how messed up the world really is. This is part…
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This weeks guest is a long time friend Joz. He talks us through his single-handedly killing a hostage taker as a SWAT team member. He covers everything from responding to the call through ending the situation. We talk about training, mindset and how to be better at these situations as they arise.Af Sheriff of Baghdad
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This weeks guest is student and friend Ken. We Talk about being a new student to classes and cover what to expect from your first class. We talk about some currents events with politics. If you want to know about taking your first class. This is your podcast.Af Shreiff of Baghdad
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#69 Greg Thompson Combatives Part 3 of 3
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Part 3 of 3.This weeks guest is long time sparing partner, friend and coach Greg Thompson. We talk about his SOC-P combative systems, from the origins to where we are now. We cover some current events and politics. SOCP special operations combative program is an ever evolving program designed to meet the needs of special operation units and law enf…
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#68 Greg Thompson Combatives Part 2 of 3
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Part 2 of 3. This weeks guest is long time sparing partner, friend and coach Greg Thompson. We talk about his SOC-P combative systems, from the origins to where we are now. We cover some current events and politics. SOCP special operations combative program is an ever evolving program designed to meet the needs of special operation units and law en…
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#67 Greg Thompson Combatives Part 1 of 3
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This weeks guest is is long to fight partner and coach Greg Thompson. We talk about his SOC-P combative systems, from the origins to where we are now. We cover some current events and politics. SOCP special operations combative program is a program of record. It is a ever evolving program designed to meet the needs of special operation units! socp.…
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