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5 Ignored Insights That Generate Millions from Video Ad Creatives
Manage episode 374996923 series 3469004
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Whether your eCommerce brand is just getting started or you’re generating 10s of millions of dollars, if you're trying to stand out and get more from your ad budget, then this episode is for you.
Tommie and Tieron dive into powerful video ad strategies that will help you shift your mindset from "grab attention and sell" to connecting and actually compelling people to take action, even in a crowded digital landscape.
They share the secret to successfully taking video ad creative that is working well on one platform and maximizing results across other platforms. Plus, you’ll learn why you need to be paying attention to often overlooked metrics like value per impression and retention.
Grab a pen and paper and tune in for these practical tips, from experts with billions of ad impressions under their belt, on standing out with ad creatives and transforming your marketing approach
In this episode, you'll learn:
- Why the hook, message, call to action framework doesn’t work anymore
- Why the same video ad creative that crushes on Facebook may flop on YouTube and how to fix it
- The key shift from an "advertiser-friendly" to an "audience-friendly" approach in video ads
- What Tommie looks for when he’s auditing ad creatives
- Why the post copy matters just as much as the actual video creative
- How to go from just tracking direct conversions to seeing the full value of your video impressions
- What retention and drop-off data reveals about your video's ability to truly engage viewers
- The importance of the impression you’re leaving people with after each piece of content
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts
Resources:
- Apply for the Next Level Ambitions Mastermind
Where We Can Connect:
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- Check Out Our Other Ecommerce Marketing Podcasts
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