Bedste Roger Dooley-podcasts (2024)

1
AI Podcasts, Google NotebookLM and Pricing Psychology 28:30

10h ago28:30

28:30

Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, r…

1
Master Pricing Psychology to Maximize Your Profits with Melina Palmer 48:25

2d ago48:25

48:25

Melina Palmer, CEO of The Brainy Business, joins hosts Scott Brandley and DJ Sprague and shares powerful insights into the psychology behind pricing. Pricing is not just about numbers—it's about the story you tell, the emotions you evoke, and the way you position your offer. From anchoring techniques to cognitive ease, she walks through effective s…

1
How to Get Your People to Commit to Lasting Change - Tamsen Webster 52:59

9d ago52:59

52:59

In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster. Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design,…

1
62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana Laudi 38:49

10d ago38:49

38:49

Your host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to custome…

1
AI Tools for Stunning Product Page Content with Siddharth Sinha 20:19

9d ago20:19

20:19

Struggling to make your product pages stand out? In this episode, Siddharth Sinha shares his journey from engineering to becoming a leader in AI-driven visual content. Learn how AI can streamline your content creation process, reduce costs, and generate high-quality images that captivate your audience. Whether you're an eCommerce CEO or a marketing…

1
Elevating SEO with AI-Driven Content Strategies with Dale Bertrand 30:24

16d ago30:24

30:24

Supercharge your eCommerce strategy with AI-driven SEO techniques. In this episode, Dale Bertrand, the founder of Fire&Spark shares his journey from software development to becoming a key figure in AI and SEO. Discover how AI is reshaping SEO practices, how to effectively use AI for content creation, and the tools and strategies you need to stay co…

1
The Habits and Mindset of an Innovative Team - Jennifer Kenny 38:14

23d ago38:14

38:14

In this week’s episode of the SIMPLE brand podcast, I talk with Jennifer Kenny. Jennifer is a master of innovation practices having held senior roles to drive innovation for companies like Accenture, Booz Allen, Gartner, Wells Fargo Bank, Cisco, and Stanford Research Institute. Today she works with teams and organizations to help them fuel their in…

1
Exploring the Power of Perfect URL Structuring with Andrew Allemann 37:06

24d ago37:06

37:06

Maximize your e-commerce success by mastering the art of perfect URL structuring. In this episode, Andrew Allemann shares his journey from a college student dabbling in websites to becoming a leading authority in domain names. Learn how to choose the right domain names, understand the impact of URL structure on SEO, and implement strategies to enha…

1
Exploring How Podcasts Boost eCommerce Growth with Dustin Riechmann 47:45

1M ago47:45

47:45

Boost your e-commerce growth and drive substantial engagement through the power of podcasting. In this episode, Dustin Riechmann, CEO of 7-Figure Leap Masterminds shares his journey from engineering to becoming a successful entrepreneur. He explains how podcasting played a crucial role in growing his e-commerce brand, FireCreek Snacks, and his mast…

1
61 - Navigating the Evolving Landscape of Content Marketing: Insights on AI, Video, and Audience Engagement with Dental Claim Support's Pamela Wilson 53:57

1M ago53:57

53:57

Your host, Alex Shevelenko, talks with the CMO of Dental Claim Support, the Author of Master Content Marketing, and Master Content Strategy, Pamela Wilson. Pamela discusses the evolving landscape of content marketing, emphasizing the impact of AI advancements. She highlights the necessity of human oversight to maintain content quality and authentic…

1
The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich 30:52

1M ago30:52

30:52

Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn a…

1
Eliminate the Rocks From Your Customer Journey - Sean Albertson 37:24

1M ago37:24

37:24

In this week’s episode of the SIMPLE brand podcast, I talk with Sean Albertson. Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200. And Sean is the author of the award-winning book - 4ROCKS: Reduce …

1
60 - From Soldiers to Savvy Savers: Transforming Financial Planning for Military Families with First Command Financial Services' Kellie Richter 48:28

1M ago48:28

48:28

Your host, Alex Shevelenko, talks with the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services, Kellie Richter. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She…

1
Top LinkedIn Ad Strategies to Increase Engagement and ROI with AJ Wilcox 32:41

1M ago32:41

32:41

Elevate your e-commerce strategy and drive unparalleled engagement with LinkedIn Ads! In this episode, we dive into the power of LinkedIn Ads for boosting engagement and conversions with insights from AJ Wilcox, founder of B2Linked and a top LinkedIn Ads expert. He shares his extensive experience and innovative strategies for using LinkedIn Ads to …

1
59 - Positioning vs. Branding: Understanding the Key Differences for Business Success with Cunningham Collective's Andy Cunningham 55:52

1M ago55:52

55:52

Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market pos…

1
How to Skyrocket eCommerce Sales with CRO Tactics with Marty Greif 42:27

1M ago42:27

42:27

Transform your e-commerce website into a conversion powerhouse! In this episode, we delve into expert strategies to elevate your site’s conversions with Marty Greif, President of SiteTuners and a renowned expert in conversion rate optimization (CRO). Marty shares his journey and the proven tactics he uses to help businesses optimize their websites …

1
Adapt and Innovate Through Permanent Reinvention - Aidan McCullen 36:28

2M ago36:28

36:28

In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen. Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast. And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, O…

1
58 - The Neuroscience of Marketing: Understanding Consumer Behavior for Better Results with Roger Dooley 58:02

2M ago58:02

58:02

Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He expl…

1
How to Dominate eCommerce with Effective PPC Strategies with Ryan Garrow 50:04

2M ago50:04

50:04

Maximize your holiday sales with expert PPC strategies! In this episode, we dive into proven holiday PPC strategies for success with Ryan Garrow, Director of Partnerships and Client Solutions at Logical Position. Learn how to leverage pay-per-click advertising to drive traffic and boost your e-commerce sales during the busiest shopping season of th…

1
57 - Mastering the Art of Customer-Centric Storytelling in Business with Business of Story's Park Howell 1:06:38

2M ago1:06:38

1:06:38

Your host, Alex Shevelenko, talks with the Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story, Park Howell. Park, an Emmy Award-winning business storytelling coach, talks about the pivotal role of storytelling in business. Park shares about his transition from running an adverti…

1
Applying Robert Cialdini’s Principles of Influence in Business with Brian Ahearn 32:37

2M ago32:37

32:37

Unlock the secrets to sales mastery with proven influence principles. In this episode, we have Brian Ahearn, Chief Influence Officer at Influence People and one of only 12 individuals in the world personally trained by Dr. Robert Cialdini, as he shares his journey from insurance sales to becoming a leading expert in influence. Discover how leveragi…

1
Turn Customers Into Raving Fans With a Customer Experience Engine - Scott Wozniak 55:00

2M ago55:00

55:00

In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak. Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees. And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Exp…

1
How Friction Can Make or Break Your eCommerce Business with Roger Dooley 41:47

2M ago41:47

41:47

Transform your e-commerce strategy by minimizing friction and maximizing customer satisfaction! In this episode, Roger Dooley, author of "Friction" and "Brainfluence," shares his journey from engineering to becoming a key figure in marketing and behavioral science. Learn how to eliminate unnecessary efforts in your customer’s journey, optimize the …

1
The Illusion of Choice with Richard Shotton 33:51

2M ago33:51

33:51

In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …

1
Boosting E-Commerce Sales Using Content Marketing with David Meerman Scott 45:40

2M ago45:40

45:40

Revolutionize your e-commerce strategy with powerful content that drives growth! In this episode, David Meerman Scott, a marketing strategy expert and the author of "The New Rules of Marketing and PR," shares his extensive experience and proven methodologies for creating impactful content that resonates with your audience. From leveraging buyer per…

1
Better Customer Interactions: New HBR Study 30:13

2M ago30:13

30:13

In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…

1
Rethinking Retention to Create Loyal Employees - Erica Keswin 39:23

3M ago39:23

39:23

In this week’s episode of the SIMPLE brand podcast, I talk with Erica Keswin. Erica is an international keynote speaker, a bestselling author, and a workplace strategist who partners with some of the most well-known companies in the world. She's one of Marshall Goldsmith's Top 100 Coaches. And Erica’s the Wall Street Journal best-selling author of …

1
56 - From Confusion to Clarity: How Innovative Software is Changing Employee Benefits with LHD Benefit Advisors' Whitney Boyer 44:31

3M ago44:31

44:31

Your host, Alex Shevelenko, talks with the CMO of LHD Benefit Advisors, Whitney Boyer. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highl…

1
Leveraging UGC, Reddit, and SEO for E-Commerce Success with Ann Smarty 55:50

3M ago55:50

55:50

Harness the power of Reddit to revolutionize your SEO and reputation management strategies! In this episode, we delve into how Reddit can boost your eCommerce brand’s online presence and credibility with insights from Ann Smarty, founder of Smarty Marketing and a renowned SEO expert. Learn why Reddit is dominating search results and how e-commerce …

1
The End 11:48

3M ago11:48

11:48

To all the listeners, guests, supporters, and fans of the Competing for Christ Podcast, thank you. Jesus loves you, and He will fight for you no matter what.Af Ken Burke

1
55 - Mastering the Art of Seed Investing and Startup Innovation with Floodgate's Mike Maples 50:03

3M ago50:03

50:03

Your host, Alex Shevelenko, talks with the Founding Partner of Floodgate, Mike Maples. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need fo…

1
How to Build Trust and Authenticity in Business with Your WHY with Dr. Gary Sanchez 1:03:53

3M ago1:03:53

1:03:53

Discover the transformative power of knowing your "Why" and how it can drive your e-commerce success. In this episode, Dr. Gary Sanchez shares his journey from dentistry to helping individuals and businesses uncover their "Why" through the innovative WHY Operating System (WHY.os). Learn how identifying your "Why" can improve your decision-making, b…

1
Principles for Effective and Simple Communication - Ben Guttmann 40:44

3M ago40:44

40:44

In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann. Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear …

1
54 - The Role of Social Proof and Defaults in Influencing Consumer Choices with Tim Ash 1:02:12

3M ago1:02:12

1:02:12

Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation.…

1
Increasing eCommerce Success through Data Analytics and AI with Ryan Levander 55:58

3M ago55:58

55:58

In this episode, Ryan Lavender, founder of Rednavel Consulting, shares his journey to becoming a technical marketer passionate about helping eCommerce businesses achieve their revenue goals. Learn about data analytics and AI, and Ryan’s marketing measurement framework that helps businesses navigate the complexities of analytics. This episode is pac…

1
Lead with Faith with Seattle Seahawks In-Game Host, Author, Pastor, and Athlete Andy Dooley 29:09

3M ago29:09

29:09

Today we are talking to Andy Dooley, former football player, pastor, fitness professional, and in-game host of the Seattle Seahawks. It was an honor getting to talk with Andy today as we get to discuss everything that he has learned as someone that has been around sports for so long. He is someone that has used his platform for good, and gets to co…

1
Keep Going with Former Collegiate Baseball Player/Coach & Podcast Host Pat O'Malley 22:44

3M ago22:44

22:44

What does it mean to you to keep going? To some, it could mean keep grinding through on the field or court in order to achieve something. To others, it could mean that you need to keep pushing in life to get to where you want to be, both physically and mentally. For Pat O’Malley, this phrase “Keep Going”, means even more. Pat is a former collegiate…

1
How to Boost Ecommerce Traffic with Video Marketing Strategies with Greg Jarboe 1:07:06

3M ago1:07:06

1:07:06

Use YouTube to transform your e-commerce strategy and boost your sales! In this episode, we explore how to leverage YouTube for e-commerce success with insights from Greg Jarboe, president and co-founder of SEO-PR. He shares his journey and the strategies he uses to help brands succeed on YouTube, from creating engaging content to leveraging YouTub…

1
Social Media Hacks Every E-commerce Brand Needs to Know with Natalie Henley 53:11

4M ago53:11

53:11

In this episode, Natalie Henley, CEO & Owner of Volume Nine Digital Marketing, shares her insights on leveraging SEO and social media to enhance your brand's online presence. Learn how to build an engaged community, create impactful content, and drive conversions. This episode is packed with actionable tips to boost your traffic, conversions, and o…

1
A Customer-Centric Culture Starts with Customer-Focused Leadership - Blake Morgan 38:43

4M ago38:43

38:43

In this week’s episode of the SIMPLE brand podcast, I talk with Blake Morgan. Blake is known as the “Queen of CX.” She is a customer experience futurist and one of the top keynote speakers in the world. She’s the host of The Modern Customer Podcast and the author of three books, including her latest, The 8 Laws of Customer-Focused Leadership: New R…

1
Shepherding the Sidelines with GVSU Athletes in Action Campus Director Steve Anderson 39:20

4M ago39:20

39:20

Steve Anderson is the Athletes in Action Campus Director for Grand Valley State University. As he has poured intro athletes for years now, he lives out what it truly means to disciple athletes through relationship building, community, and servant leadership. Throughout his life, he has endured a lot of hardship and struggles, but through it all has…

1
53 - The Evolution of B2B Content: From Data Sheets to Digital Salesrooms with Scale Venture Partners' Craig Rosenberg 56:01

4M ago56:01

56:01

Your host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets th…

1
Growing Organic Traffic Through High-Intent Blogging with Steven Schneider of TrioSEO 45:25

4M ago45:25

45:25

Skyrocket your website's organic traffic and drive more conversions through high-intent blogging! In this episode, we dive into effective SEO and content strategies that Steven Schneider, Co-founder & CEO of TrioSEO has mastered. He shares his journey from a finance student to a successful SEO expert, emphasizing the importance of quality content, …

1
52 - Breaking Barriers: Tailoring Communication for Inclusive Engagement with JD Schramm Communications' JD Schramm 1:02:16

4M ago1:02:16

1:02:16

Your host, Alex Shevelenko, talks with the Keynote Speaker, Communication Consultant, and Trainer of JD Schramm Communications, JD Schramm. JD emphasized that communication and leadership are inextricably linked. Effective communication is not just a tool for leaders; it is the essence of leadership. When JD is called in to address communication is…

1
Online Social Proof 40:23

4M ago40:23

40:23

Are you looking to drive more traffic, boost conversions, and enhance your online reputation? In this episode, Dr. Robert Cialdini, author of "Influence: The Psychology of Persuasion," explains the principles of social proof and its impact on eCommerce. Discover practical strategies to reduce customer uncertainty and optimize your website with comp…

1
How to Create a Ridiculously Easy Customer Experience - David Avrin 38:05

4M ago38:05

38:05

In this week’s episode of the SIMPLE brand podcast, I talk with David Avrin. David is one of the most popular Customer Experience speakers and consultants in the world. In fact, over the past 25 years, David has shared his lessons on competitive advantage with leaders and teams from thousands of organizations in 26 countries around the world! And D…

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