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Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo ...
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Many Constant Worlds

Kat Orman & Taryn Webster

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Reading through The Dark Tower series by Stephen King in the most chaotic way we could think of. Many Constant Worlds is not a spoiler free journey. While we are not aiming to spoil any of The Dark Tower or other Stephen King novels, part of our approach to reading these books may require us to tap into our foggy but possibly accurate knowledge of other related things from King books, movies, and misc knowledge. If you wish to remain pure for your first journey without the corruption of our ...
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"To Your Health & Wellness" features Dr. George Siegfried as he comments on the latest news in the world of health & wellness. A fascinating and informative show for people wanting to gain a deeper understanding of steps they can take toward improving their health and wellness. Dr. Siegfried can be reached at 503-472-6550 Dr. Siegfried's Biography Dr. George Siegfried, D.C. has been practicing wellness for over 35 years in McMinnville, Oregon, with an emphasis on general chiropractic service ...
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Send us a Text Message. Episode 3 of the Middle Green Mysteries, a Kids on Bikes playthrough. Kids on Bikes is a collaborative TTRPG written and created by Jon Gilmour & Doug Levandowski and distributed by Hunters Entertainment. Content Warnings: negligent parents, bullying, alcohol, substance use, the supernatural, witches, the dead, death, murder…
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Send us a Text Message. We are Shining bright in this episode! We have finally made it to the Overlook and so far loving it. Taryn is keeping a growth mindset as we dive into the winding minds of the Torrance's, Kat is trying to divine the sense of 7s, and we're finally reading The Shining! Content Warnings: Alcoholism, violence, child abuse, racia…
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In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics: 0:35 - Defining Your Brand Statements 5:00 - What's Lemon Seed's Mission? 7:00 - Diving Deeper & Crafting Your Own Mission 11:00 - The…
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Send us a Text Message. We've finally read Rita Hayworth & The Shawshank Redemption! It gets us talking about Reno divorces, Kat is mathing 27s, and Taryn questions if anyone really exists. This story conjures memories of The Eyes of the Dragon for us, bringing back breaking strain and we're really examining the confinement of King characters to da…
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In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey. 0:07 - Plumbing Outfitters Rebrand Success 5:27 - Branding Process and Identity Discovery 16:28 - Re…
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Send us a Text Message. To celebrate a year of podcasting and reading Rita Hayworth and the Shawshank Redemption (episode coming out on July 24th), we will be breaking out of prison with a stream of the game A Way Out. Come check out the Many Constant Worlds Twitch Channel and join us on July 26th, 2024 at 1 pm PST for our daring escape! We will be…
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In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians. 0:07 - Bluon's HVAC Technology Innovations 12:22 - Bluon for Business Want to learn more about Bluon? Check out their website for mor…
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Send us a Text Message. Episode 2 of the Middle Green Mysteries, a Kids on Bikes playthrough. Kids on Bikes is a collaborative TTRPG written and created by Jon Gilmour & Doug Levandowski and distributed by Hunters Entertainment. Content Warnings: negligent parents, bullying, substance use, the supernatural, witches, zombies, the dead, death, murder…
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In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following: 0:07 - Building Trust and Relationships in Business 11:33 - Navigating Difficult Decisions in Leadership Want some more insight into you…
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In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics: 2:47 - Bringing Life to Your Offers 6:38 - Language and Wording in Your Brand 8:00 - Hopping on Social Media Trends 10:10 - Using and Utilizing …
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Send us a Text Message. We are planting our seeds for the future... The day has finally come, we are testing the limits of physics with this is the last installment of It. !!!Content warning!!! This section does include the controversial scene from the book. It is time stamped to let you know where to skip @ 00:22:50, skip onward to 00:27:00 and yo…
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In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there. 0:08 - Networking and Guerrilla Marketing Strategies 11:16 - Building Authority Thro…
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In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences. 0:08 - New Customer Acquisition Strategies 11:22 - Strategic Marketing and Pivoting Strategy 20:08 - Monthly Group…
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Send us a Text Message. We're back to Derry, toggling between 1958 and 1985. Things are hyping up as The Losers are preparing to go faceoff against It. Thank goodness for that too cause we're very ready to be done with It. Who would have thought months of a single book might become a lot??? We do get a fun guest appearance in this reading section. …
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In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers! 0:04 - Standing Out in Your Market 11:56 - Importance of Brandin…
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In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing. 0:00 - Trusting the Contractor …
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Send us a Text Message. Episode 19! 19! NINETEEN! We're nearly a year in and we hit our 19th episode. This week we're pausing our read of It so we can try to bring some Nineteen energy. Kat is going over her psycho-analysis theory of Stephen King based on the Dark Tower. We're talking about morality within the King-verse looking back over all the b…
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In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long. 0:09 - Outsourced Call Center Success Strategies 12:23 - Quality Assurance Importance in Business 24:40 -…
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In the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring domain availability, we're squeezing every drop of wisdom to help you craft a name that truly reflects your brand's spirit and potential. 0:08 - The Power of Naming Your…
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Send us a Text Message. We are playing Kids on Bikes, a collaborative TTRPG written and created by Jon Gilmour & Doug Levandowski and distributed by Hunters Entertainment. Content Warnings: negligent parents, bullying, sexual content, sexual content involving minors, substance use, the supernatural, witches, zombies, the dead, death, the 80s It's J…
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In the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing your business, the journey to making changes, and the advantages of networking for your company. 0:00 - Life of Rebranding and Rebuilding 10:04 - Business Rebranding a…
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Send us a Text Message. Hey Lobsters! We have a slight change in our upcoming planned programming. We want to put together a great Episode 19 because you gotta... So our It discussion will resume with episode 20. But we gotta finish putting together Episode 19 so next week we will be releasing our first installment of our Kids on Bikes game (yea...…
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Salsa Fresca: A Fresh Dive Into Its Vibrant History and Ingredients Did you know that one of the beloved condiments in both Mexican and Tex Mex cuisine traces its origins all the way back to the ancient Aztecs? It’s salsa fresca. You may also know this lovely salsa as “pico de gallo”. Salsa fresca combines fresh, simple ingredients for a punch of f…
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In the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the power of customer engagement. 0:00 - Digital Marketing Strategies for Contractors 10:26 - Effective Digital Marketing Strategies and Communication 19:54 - Investing …
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Send us a Text Message. Yep, we're still working our way through It... We're finishing off part 4 and interlude 4. WOO! We discuss some magical business as well as read one of the best quotes from the book so far. We're also chasing any tangent that pops up as we're very ready to be done in Derry. Its a very depressing place... Please take care of …
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Brownies: A Beloved American Dessert Why do you love brownies? Notice I didn’t ask IF you loved brownies. I assume you love them like most other people planet. Ask anyone for their Top 10 list of favorite desserts. More often than not brownies will be listed in this prestigious list. And why not? Brownies are a classic dessert. They are versatile, …
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In the virtual Lemonade Stand, Crystal and Emily are joined by Dave Rothacker from Go Time Success Group! They discuss the importance of reading and listening, navigating career development and mentorship, and the power of continuous learning. 0:04 - Career Pathways and Leadership Development 10:15 - Transforming Small Businesses With Practical Ins…
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Why Spinach? Oh, Let Me Count the Ways! What do you think when you hear the words “spinach salad”? Wait, wait. Don’t tune out. This spinach salad is bursting with flavor and is the perfect recipe to fill you with a sense of renewal and freshness. Forget about bland and dreary salads that make meal time fee like a chore rather than a treat. My spina…
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In this special episode of From the Yellow Chair, brand ambassador Lupita and head of operations Andrea sit down with Kate Cinnamo and Toni Bower from Explore the Trades! They discuss encouraging career growth in the trades, personal stories of professional discovery, and the opportunity to develop a career even without a college degree. 0:08 - Exp…
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Send us a Text Message. We're still reading It... But come join us as we read the first part of Part 4, Chapters 13-15. We're questioning how much free will we truly have with this one. Please take care of yourselves! The following content warnings are on the book and thus this episode: child death, racial slurs, racism, death, bullying, child abus…
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Making Magic with a Crustless Quiche How often do you make quiche? If the answer is not often, let me assure you have an egg-citing future with quiche once you meet my crustless quiche recipe. Yes, that’s right. Imagine all the creamy, eggy goodness of traditional quiche but without the crust. Don’t get me wrong. I love crust – on pizza, bread, and…
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In the virtual Lemonade Stand, Crystal and Emily are joined by Evan Hoffman and Thaddeus Tondu from On Purpose Media! They discuss navigating your digital strategy, emphasizing accountability, and encouraging transparency with your digital provider. 0:07 - Mastering Digital Marketing for Home Services 12:17 - Optimizing PPC for Contractors 17:12 - …
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In the virtual Lemonade Stand, Crystal and Emily are joined by Jonathan Torrey from Searchlight! They discuss unlocking the power of data-driven decisions, knowing the origin of your leads, and the value of operational efficiency for your data. 0:07 - Exploring Data-Driven Marketing Strategies 7:13 - Analyzing Revenue Potential and Conversions 10:2…
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In Praise of Leftovers: The Unsung Heroes of Meal Time Let’s be honest, leftovers have been getting a bad rap for far too long. If you’ve ever refused to carry home the remains of your meal or turned up your nose up at the sight of those lonely leftovers the next day, it’s time to rethink your relationship with leftovers. Often relegated to the bac…
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Send us a Text Message. We’re back after an unexpected break! Thank you all for your patience. This week we’re continuing to read It. We discuss the reality of growing up, class the Losers, and Taryn shares some true crime info. Please take care of yourselves! The following content warnings are on the book and thus this episode: child death, racial…
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In the virtual Lemonade Stand, Crystal is joined by Shauna Brown from On the Double! Heating & Cooling! At the close of International Women's Month, they discuss navigating career ambitions in the trades, cultivating team dynamics, and being intentional in personal development. 0:07 - Empowering Women in the Trades 9:09 - Work-Life Balance and Self…
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It's International Women's Month in the virtual Lemonade Stand, and Crystal is joined by Valerie Heck from Colair! They talk about navigating customer service techniques, bolstering your call center, and the core of human connection. 0:07 - Empowering Women in the HVAC Industry 5:42 - Empathy and Empowerment in Customer Service 11:34 - Call Center …
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Ah, the humble egg! That versatile orb of deliciousness that has the power to transform your humble breakfast into a feast fit for royalty. But here’s the catch – frying an egg is both an art and a science. Get it right, and you’re a culinary genius. Get it wrong, and well, it’s scrambled eggs for breakfast again. Fear not! Today, we’re diving into…
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Send us a Text Message. Hey All! We are going to be taking care of our mental health this week and will be dark. We didn't want to leave any lobsters hanging so this is just a brief announcement. We will be returning April 3rd with Episode 16, in which we continue to read It. Support the Show. Instagram: @manyconstantworlds Twitch: manyconstantworl…
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It's International Women's Month in the virtual Lemonade Stand, and Emily is joined by Melody Edwards from Home Service VA! They talk about driving efficiency, team empowerment, and personal strength. 0:08 - Entrepreneurial Journeys 10:24 - Training and Hiring Virtual Assistants 19:42 - Maximizing Virtual Assistant Services If you enjoyed this chat…
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Are you searching for a new chicken recipe that is full of flavor and easy enough on a weeknight? I’ve got you covered! Try my Herbs de Provence Chicken with White Wine and Lemon. Herbs de Provence Chicken: A Culinary Journey to the French Mediterranean What’s not to like about a dish that is simple to make yet tastes sophisticated. That is the sto…
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Ah, risotto! It’s that creamy, comforting dish that’s the culinary equivalent of a warm hug from an Italian grandmother. The Delightful World of Risotto And it’s a dish with a long history. The transformation of rice from simple grain to exquisite risotto is attributed to a family in Milan during the Renaissance. A young apprentice using saffron as…
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In this special release from the virtual Lemonade Stand, Emily is joined by Chris Michel from Service Nation! They discuss the power of industry know-how, camaraderie in your community, and Service Nation's upcoming summit in Reno! 0:07 - Service Nation Benefits and Opportunities 9:53 - Workshop Leaders and Learning Opportunities 18:17 - Implementi…
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Send us a Text Message. Its Kat's birthday! Stepping her one day closer to becoming the hag in the woods she aspires to be. Lend us you ear as a gift. We're continuing to read It! Finishing off Part 2: Chapters 8-9, and Interlude 2. We're just holding on for one more day and really want an ice cream cone in this snow storm thanks to this section of…
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It's International Women's Month this week in the virtual Lemonade Stand, and Crystal and Emily are joined by Stephanie Allen from AirWorks Heating & Cooling! She discusses her story about personal branding, community outreach, and fearlessness in marketing strategy. 0:07 - Building a Successful Brand Together 8:07 - The Power of Brand Identity 19:…
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Get ready to juice up your slow season with a creative spin on customer database magic! In the virtual Lemonade Stand, Crystal and Emily discuss navigating your data through audience segmentation, targeted marketing, and the power of a well-maintained CRM system. 0:07 - Maximizing Customer Database for Leads 6:44 - Audience Building and Marketing S…
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Send us a Text Message. We are continuing to read It and hearing a whole lot about the fifth grade and the stupid things we believed and did around that age ourselves. The adventures of childhood are magical until the lens of being an adult lays upon them and goes "wtf was I thinking???". So our Many Constant Lobsters, join us as we read the first …
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In the virtual Lemonade Stand, Crystal and Emily take some time to share stories and experiences about evolving brands, standing out in a competitive market, and the risks of playing it safe with your visuals. This is the real pulp of branding - no artificial flavors added! 0:08 - Branding's Importance and Overcoming Challenges 7:18 - The Importanc…
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You may know them as crawfish, crayfish, or crawdads. My question to you is how can you easily enjoy these mysterious and tasty, fresh-water crustaceans? My answer, crawfish dip. If you don’t know this, small yet tasty acquatic species, yet, it’s time to take your tastebuds on a culinary adventure. What’s a Crawfish? Louisiana is the epicenter of c…
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In the virtual Lemonade Stand, Emily is flying solo to discuss why consistency is not just a buzzword but the heartbeat of lasting relationships. She talks about the following: 0:08 - Building Trust in Relationships and Work 9:21 - The Importance of Avoiding Overcommitment 18:59 - Protecting Your Yes If you enjoyed this chat From the Yellow Chair, …
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