Signature Keynote Creation Process: Framework and abstract (Part 2)

Present Influence

Unlock Your Speaking Potential: Creating Impactful Keynotes

In this second episode on John's signature keynote creation process, he shares insights on creating impactful speeches.

John emphasizes the importance of selecting relevant and needed topics for speaking engagements, differentiating between 'nice-to-have' and 'need-to-have' solutions.

He also provides a glimpse into his own creative process, highlighting the goal of achieving emotional mastery for his audience, and discusses the significance of creating a framework for transformation.

Additionally, John touches on crafting effective talk titles, either straightforward or intriguing, and the necessity of an abstract for a speaker.

Stay tuned for an intriguing guest appearance by Mitch Carson, an expert in 'selling from the stage,' in the next episode.

keywords

speaking, keynote, speaker abstract, intellectual property, presentation skills, audience engagement, speaker success, emotional mastery, talk titles, prospecting

takeaways

• Struggling with your speaker topic can hinder success.
• A clear topic is crucial for booking opportunities.
• Creating intellectual property can enhance your marketability.
• Need-to-have solutions are more likely to secure bookings.
• A framework for transformation can differentiate your talk.
• An abstract can be sufficient for getting booked.
• Engaging talk titles can attract audience interest.
• Iterative creativity is key in the talk development process.
• Less is more when it comes to content in keynotes.
• Upcoming insights on selling from the stage are essential for speakers.

titles

• Unlocking Your Speaker Potential
• Navigating the Speaker Landscape

Sound Bites

• "Are you still struggling with your speaker topic?"
• "You will need this."
• "This one step means you can start prospecting."

00:00 Introduction: Struggling with Your Topic?

00:30 Welcome to Present Influence

01:03 Keynote Creation Series: Concept and Positioning

03:37 Defining Your Objective and Framework

05:18 The Creative Process: Iteration and Perfectionism

08:59 Creating Effective Talk Titles

11:36 Upcoming Episodes and Guest Preview