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Indhold leveret af Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
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Marketing to Your Primal Brain

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Manage episode 367479678 series 2518965
Indhold leveret af Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?

  continue reading

160 episoder

Artwork
iconDel
 
Manage episode 367479678 series 2518965
Indhold leveret af Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Dr. Phil Stieg and Weill Cornell Medicine Neurological Surgery eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

With each of us receiving more than 30,000 messages a day - everything from news headlines to print, TV, radio, and online advertising - how do today's marketing professionals have a chance of getting a product or service to stand out? Dr. Christophe Morin is a "neuromarketer," combining his expertise in neuroscience with his passion for understanding how to persuade people to do or buy almost anything. This week, Dr. Morin talks about the "emotional cocktail" that is our response to advertising messages, and why appeals to the rational brain don't work. Hit the primal brain using these six strategies, he says, and you'll get the emotional brain to respond every time. Plus... did subliminal advertising ever work?

  continue reading

160 episoder

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