The Pilates Business podcast, where Pilates business owners and Pilates instructors find out how to solve Pilates business problems. The Pilates business podcast helps you create the right Pilates business assets for where you are at with your personal Pilates business journey. You will benefit from finding out which assets will give you the best return on investment. Subscribe to the Pilates Business Podcast now so you don't miss out on any vital Pilates Business development information.
…
continue reading
A show for Pilates, barre and yoga studio owners who are ready to grow their boutique fitness studio business and develop their marketing skills. Your host, Seran Glanfield shares her insight and experience helping hundreds of studios find success in establishing and scaling profitable, thriving businesses. From marketing, sales, pricing, software and referral programs to management, hiring, leadership and planning… this is the business growth resource you’ve been waiting for.
…
continue reading
1
The Clinical Pilates Assessment Revolution
24:46
24:46
Afspil senere
Afspil senere
Lister
Like
Liked
24:46
In this first episode, host David Gunther welcomes Dr. Ryan Comeau, CEO of Kinetisense, to explore the revolution in clinical Pilates through the use of 3D motion capture technology. Dr. Comeau shares his journey from chiropractic to pioneering this biomechanical assessment tool, which allows Pilates instructors to move from subjective evaluations …
…
continue reading
1
Business Book club: My Favorite Must-Reads!
27:23
27:23
Afspil senere
Afspil senere
Lister
Like
Liked
27:23
In this episode of The Pilates Business Podcast, host Seran Glanfield shares her all-time favorite business books that have shaped her approach to leadership, marketing, and growth. Whether you're looking for strategies to scale your boutique fitness studio, create a standout brand, or shift your mindset for success, Seran's curated list of must-re…
…
continue reading
1
Mastering Your Studio’s Finances with Sue Ellen Brantley
30:58
30:58
Afspil senere
Afspil senere
Lister
Like
Liked
30:58
In this episode of The Pilates Business Podcast, host Seran Glanfield welcomes Sue Ellen Brantley, a CPA, fractional CFO, and founder of Healthy Balance Bookkeeping. They dive deep into the importance of understanding the numbers behind your boutique fitness studio to ensure your business's growth and profitability. Sue Ellen shares her journey fro…
…
continue reading
1
⏰ Free Up Your Time! How to Delegate & Lead Like a Boss in Your Studio
21:02
21:02
Afspil senere
Afspil senere
Lister
Like
Liked
21:02
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most common challenges for boutique fitness studio owners: letting go of control to gain true growth. Seran shares expert advice on why effective delegation is essential for business expansion and provides actionable steps to help studio owners shift from be…
…
continue reading
1
How Retail Can Boost Revenue (and energize your studio) with Andrea from b Halfmoon
28:09
28:09
Afspil senere
Afspil senere
Lister
Like
Liked
28:09
Boost Your Studio's Revenue with Retail: Insights from Be Half Moon's Andrea In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Andrea, founder of b,Halfmoon, about how boutique fitness studios can transform empty wall space into a thriving retail section. Andrea shares her journey from launching the beloved bMat to ex…
…
continue reading
1
How a Growth Mindset Impacts Your Studio Business Success
22:15
22:15
Afspil senere
Afspil senere
Lister
Like
Liked
22:15
In this episode of The Pilates Business Podcast, host Seran Glanfield delves into a powerful, often overlooked factor that can determine the success or failure of your studio: your mindset. Drawing on insights from thought leaders like Dr. Carol Dweck and Simon Sinek, Seran explores the critical difference between a growth mindset and a fixed minds…
…
continue reading
1
A Scheduling and Payment System that Cares
27:49
27:49
Afspil senere
Afspil senere
Lister
Like
Liked
27:49
In this episode of the Pilates Business Podcast, host David Gunther introduces a new series titled "A Scheduling and Payment System That Cares." Joining him is a mystery guest, co-founder and CEO of a scheduling and payment management system that prioritizes customer care. David discusses the transition of their Clinical Pilates Studio business fro…
…
continue reading
1
How Arketa Empowers Studio Owners With Rachael Lea Fishman
38:11
38:11
Afspil senere
Afspil senere
Lister
Like
Liked
38:11
From Movement Lover to Tech Innovator: How Rachael Lea Fishman Built Arketa to Empower Studio Owners In this episode of The Pilates Business Podcast, host Seran Glanfield chats with Rachel Lea Fishman, the founder of Arketa, a cutting-edge studio management software designed specifically for boutique fitness studios. Rachael Lea shares her inspirin…
…
continue reading
1
Double Your Studio's Visibility: Social Media Strategies That Work
24:25
24:25
Afspil senere
Afspil senere
Lister
Like
Liked
24:25
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the world of social media and how it can transform your studio’s visibility. As studio owners, we know that having a social media presence is no longer optional—it's essential. But with so many platforms and strategies out there, how do you make sure your efforts …
…
continue reading
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into one of the most crucial decisions for your boutique fitness studio—pricing. Pricing can make or break your business, and finding the "just right" price is essential to reflect the value you offer while ensuring profitability. Seran shares insights into the psychologica…
…
continue reading
1
Using Unique Marketing Messaging To Stand Out From The Competition
23:26
23:26
Afspil senere
Afspil senere
Lister
Like
Liked
23:26
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the art of crafting unique marketing messages that make boutique fitness studios stand out from the crowd. With the fitness industry becoming increasingly competitive, studio owners often struggle to differentiate themselves and attract their ideal clients. Seran unpac…
…
continue reading
1
Transforming Fitness: Anne Simonsen's Journey to Building a Vibrant Pilates Community
36:04
36:04
Afspil senere
Afspil senere
Lister
Like
Liked
36:04
In this inspiring episode of The Pilates Business Podcast, host Seran Glanfield interviews Anne, the founder of Shape It Up Pilates in Rugby, England. Anne shares her journey from starting with aerobics in community centers to owning her own Pilates studio. Discover how she navigated the challenges of COVID-19, revitalized her business with innovat…
…
continue reading
1
Bright Ideas for Client Conversion
27:32
27:32
Afspil senere
Afspil senere
Lister
Like
Liked
27:32
Host, David Gunther, discusses innovative solutions for transforming prospective clients into committed clients. Key changes include scheduling adjustments for private sessions, introducing a 75-minute session for smoother client transitions, and formalizing 15-minute private consultations for newcomers. Together with Tara Smith and Claire Gunther,…
…
continue reading
1
The Secret to Client Retention? 👉 Customer Journey Mapping
25:20
25:20
Afspil senere
Afspil senere
Lister
Like
Liked
25:20
In this episode of The Pilates Business Podcast, host Seran Glanfield delves into the crucial topic of customer journey mapping for boutique fitness studios. She explains how understanding and optimizing each stage of the customer journey can transform client experiences and boost studio success. Seran breaks down the five key stages - awareness, c…
…
continue reading
1
The Power of Personalized Marketing
24:16
24:16
Afspil senere
Afspil senere
Lister
Like
Liked
24:16
In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of personalized marketing for boutique fitness studios. Discover how to make every client feel seen and valued through tailored touchpoints, from the initial website experience to ongoing engagement. Seran shares actionable tips, consumer psychology insi…
…
continue reading
1
Private Prospects into Semi Clients – Strategies
23:02
23:02
Afspil senere
Afspil senere
Lister
Like
Liked
23:02
In this episode, join the team from Pilates Can in Canberra for an in-depth discussion on improving the conversion of prospects into clients. Tara, Claire, and the host, David Gunther, explore various strategies, including the implementation of a regularly updated spreadsheet by the admin team to track session availability and provide instructors w…
…
continue reading
1
Attract A-List Clients: The Boutique Fitness Branding Blueprint
19:02
19:02
Afspil senere
Afspil senere
Lister
Like
Liked
19:02
In this episode of The Pilates Business Podcast, host Seran Glanfield unveils the secrets to attracting A-list clients to your boutique fitness studio. If you've ever wondered how to transform your studio into the go-to spot for top-tier clients, this episode is for you. Seran shares actionable insights on crafting a powerful brand that resonates w…
…
continue reading
1
Success From The Ground Up with Feet-ness Founder, Ilaria Cavagna!
37:38
37:38
Afspil senere
Afspil senere
Lister
Like
Liked
37:38
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Ilaria Cavagna, founder and CEO of Feet-ness. They discuss Ilaria's journey from Pilates instructor to innovative entrepreneur, focusing on foot health and its connection to overall wellness. Ilaria shares insights on developing the Rescue Loop, transitioning from …
…
continue reading
In this episode of the Pilates Business Podcast, we delve into the strategies for converting prospects into clients at a clinical Pilates studio. Hosts David Gunther, Tara Smith, and Claire Gunther from Pilates Can discuss the entire conversion funnel, from initial inquiry to commitment, emphasising the importance of consistency, strategic planning…
…
continue reading
1
Leverage Your Brand To Accelerate Business Growth
20:41
20:41
Afspil senere
Afspil senere
Lister
Like
Liked
20:41
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the critical topic of establishing a recognizable brand for boutique fitness studio owners. She shares valuable insights on how to stand out in a crowded market, build genuine connections with clients, and create a loyal following. Seran emphasizes the importance of au…
…
continue reading
1
Buying (or selling) A Pilates Studio with Expert Boutique Fitness Business Broker Mitch McGinley
38:28
38:28
Afspil senere
Afspil senere
Lister
Like
Liked
38:28
In this episode of The Pilates Business Podcast, your host Seran Glanfield invites Mitch McGinley, the founder of Boutique Fitness Broker, for a deep dive into the world of buying and selling boutique fitness studios. With his extensive experience in the fitness industry, Mitch shares invaluable insights into the process of selling a studio, the fa…
…
continue reading
In this fifth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther and their team celebrate their accomplishment of receiving over 100 5-star Google reviews in just three months. They draw parallels with the importance of focusing on details in achieving success and delve into the nitty-g…
…
continue reading
1
10 Biggest Marketing Mistakes Studio Owners Make
26:59
26:59
Afspil senere
Afspil senere
Lister
Like
Liked
26:59
In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the common marketing mistakes that many studio owners make and how to avoid them. From defining your target audience to maintaining a consistent online presence, Seran shares actionable tips to help you refine your strategies and attract more clients. Whether you're st…
…
continue reading
1
Discover How Annie Rodriguez Thrives as a Studio Owner and Mom
30:41
30:41
Afspil senere
Afspil senere
Lister
Like
Liked
30:41
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with Annie Rodriguez, founder of Intero Pilates in Brooklyn, New York. From a ballet dancer to a Pilates studio owner, Annie shares her inspiring journey and the unique elements-based approach she brings to her classes. Listen in as Annie discusses the challenges of bal…
…
continue reading
In this fourth episode of the new series "Replicating the Stars in Your Pilates Instructor Team," hosts David and Claire Gunther along with Sales and Marketing Manager Tara Smith, discuss how to solve common challenges faced by clinical Pilates businesses through well-defined Standard Operating Procedures (SOPs). They delve into the specifics of th…
…
continue reading
1
Scale Your Fitness Studio: 3 Growth Hacks Nobody Tells You
19:20
19:20
Afspil senere
Afspil senere
Lister
Like
Liked
19:20
Feeling stuck and stagnant in your fitness studio's growth? This episode of The Pilates Business Podcast, hosted by Seran Glanfield, is bursting with practical strategies to help you scale your studio and attract a flood of new clients! Seran dives into 3 key growth hacks nobody tells you about, including strategic collaborations, crafting a powerf…
…
continue reading
In this third episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther and team from Pilates Can in Canberra, Australia, discuss the tremendous impact of gathering 5-star Google reviews on both business growth and client satisfaction. Claire, the lead instructor, and Tara, the sales and marketing manager…
…
continue reading
1
Hustle to Flow: Building a Profitable Boutique Fitness Studio
22:16
22:16
Afspil senere
Afspil senere
Lister
Like
Liked
22:16
Feeling overwhelmed by the daily grind of running your Pilates studio? You're not alone. Many passionate studio owners struggle to find a balance between success and free time. This episode is your guide to achieving Success + Free Time. We'll debunk the myth that you have to choose one over the other. Here's what you'll learn: Master Your Time: Di…
…
continue reading
1
Why Clients Would Not Give a 5-star Google Review?
9:07
9:07
Afspil senere
Afspil senere
Lister
Like
Liked
9:07
In this second episode of the new series "Replicating the Stars in Your Pilates Instructor Team," host David Gunther explores reasons why clients may hesitate to provide a 5-star Google review for a clinical Pilates studio using the Pilates Can studio business as the example. Together with Pilates Can’s other owner and Lead Instructor Claire Gunthe…
…
continue reading
1
Leadership: How to Empower Your Team
25:44
25:44
Afspil senere
Afspil senere
Lister
Like
Liked
25:44
Feeling like you're the only one carrying the weight of your studio's success? In this episode of The Pilates Business Podcast, host Seran Glanfield tackles the crucial topic of leadership. Learn how to inspire, motivate, and empower your team to create a thriving and supportive work environment. Discover key steps to effective leadership, from fos…
…
continue reading
1
How Do Clients Benefit from 5-Star Google Reviews?
13:08
13:08
Afspil senere
Afspil senere
Lister
Like
Liked
13:08
In this first episode of a new series of "Replicating the Stars in Your Pilates Instructor Team”, the team at Pilates Can discusses how to replicate their successful 5-star Google review process across their clinical Pilates instructor team. Chief Instructor Claire Gunther and Tara Smith, Sales and Marketing Manager join host David Gunther to explo…
…
continue reading
1
Let's Talk Taxes with Sugey Piedra
35:25
35:25
Afspil senere
Afspil senere
Lister
Like
Liked
35:25
In this episode of the Pilates Business Podcast, host Seran Glanfield welcomes Sugey Piedra for an insightful discussion about all things taxes and financial planning for your Pilates studio. Together, they explore practical and strategic ways to navigate tax season, make smart financial decisions, and set up your fitness studio business for succes…
…
continue reading
1
Duplicating Your 5-Star Google Reviews Process With Your Clinical Pilates Studio Team
16:18
16:18
Afspil senere
Afspil senere
Lister
Like
Liked
16:18
In this episode of The Pilates Business Podcast, our host David Gunther focuses on the essential nature of communication and process duplication within the instructor team. Special guest Adam Tuttle from ActiveCampaign shares his journey, highlighting the importance of understanding and explaining the 'why' behind processes to ensure team alignment…
…
continue reading
1
Marketing Magic: 3 Hacks for Boutique Fitness Studios
21:36
21:36
Afspil senere
Afspil senere
Lister
Like
Liked
21:36
Are you tired of feeling like a broken record explaining the benefits of Pilates over and over again? In this episode, Seran Glanfield, host of The Pilates Business Podcast, shares 3 powerful marketing hacks that can help you re-energize your marketing efforts and attract your ideal clients to your studio. You'll learn: The importance of understand…
…
continue reading
1
On Track for 100 x 5-Star Google Reviews in 90 Days
17:45
17:45
Afspil senere
Afspil senere
Lister
Like
Liked
17:45
In this episode of The Pilates Business Podcast, our host David Gunther discusses with Tara Smith from Pilates Can their journey towards achieving over 100 5-star Google reviews in 90 days with the help of automation tools like ActiveCampaign and strategic customer engagement techniques. They recap previous discussions on email automation, the impo…
…
continue reading
In this episode of the Pilates Business podcast, host Seran Glanfield invites Andrea Liebross, an expert on big thinking and a best-selling author, to share her insights on thinking big and creating extraordinary results in your studio business. They delve into the importance of having the right systems in place and cultivating the correct mindset …
…
continue reading
1
The Time-Blocking Trick That Frees Up 10 Hours Per Week (No Joke!)
21:02
21:02
Afspil senere
Afspil senere
Lister
Like
Liked
21:02
Feeling overwhelmed by your never-ending to-do list? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of time blocking, a powerful technique that can help Pilates studio owners conquer their to-do lists and take back control of their time. Learn how to identify your priorities, schedule your blocks, and ove…
…
continue reading
1
The Art of Google Reviews with CRM
20:10
20:10
Afspil senere
Afspil senere
Lister
Like
Liked
20:10
This episode of The Pilates Business Podcast discusses how the clinical Pilates studio business Pilates Can successfully achieved over 50 five-star Google reviews in 30 days and is on track to surpass 100 reviews in 90 days. The guests explore the strategic use of CRM (Client Relationship Management) and email marketing, including the 'art' and tec…
…
continue reading
1
A Conversation with Jennifer Ruggiero on Building a Successful Pilates Studio
35:59
35:59
Afspil senere
Afspil senere
Lister
Like
Liked
35:59
In this episode of The Pilates Business Podcast, host Seran Glanfield sits down with experienced and passionate Pilates teacher, Jen Ruggiero. Jen shares her journey from dancer to Pilates teacher and the business owner of 'The Pilates Movement NYC'. The episode delves into Jen's unique approach to teaching Pilates, how she mentors her team, and he…
…
continue reading
1
Visibility Tips: Get Found Online & In Your Town
20:13
20:13
Afspil senere
Afspil senere
Lister
Like
Liked
20:13
Feeling invisible? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils simple strategies you can implement today to boost your online and local visibility. Learn how to claim your online presence, create engaging content, leverage local partnerships, and encourage positive reviews to attract new clients and transform your …
…
continue reading
1
Protect Your Studio with the Right Insurance with Miriam from Alternative Balance
37:31
37:31
Afspil senere
Afspil senere
Lister
Like
Liked
37:31
This episode of The Pilates Business Podcast with host Seran Glanfield dives into the essential world of business insurance for Pilates studios. Join Miriam Ball, Chief Insurance Officer at Alternative Balance, as she unpacks the importance of liability coverage, discusses general vs. professional policies, and clarifies coverage for independent co…
…
continue reading
1
Our 600% Increase in 5-Star Google Reviews!
23:24
23:24
Afspil senere
Afspil senere
Lister
Like
Liked
23:24
This episode of The Pilates Business Podcast covers a comprehensive strategy that Pilates Can, a clinical Pilates studio based in Canberra, Australia, employed to dramatically increase their five-star Google reviews by over 600% in just three weeks, going from 7 to over 50 reviews. The approach involves using targeted email and SMS campaigns, lever…
…
continue reading
1
A Deep Dive into Studio Profitability
26:17
26:17
Afspil senere
Afspil senere
Lister
Like
Liked
26:17
Feeling stuck in the hustle cycle? Working long hours but still struggling to make ends meet? In this episode of The Pilates Business Podcast, host Seran Glanfield unveils strategies you can implement TODAY to work smarter, not harder, and double your studio's income. Learn how to optimize your pricing, leverage technology, upsell strategically, an…
…
continue reading
1
Mastering Google Reviews: Superhero Secrets for Pilates Business Success
28:43
28:43
Afspil senere
Afspil senere
Lister
Like
Liked
28:43
David Gunther hosts this latest episode, part of the CRM for Clinical Pilates Studios series of The Pilates Business Podcast, delving into how clinical Pilates businesses can enhance customer experience and operational efficiency through Customer Relationship Management (CRM) automation, specifically using ActiveCampaign. Highlighted is a case stud…
…
continue reading
Struggling to keep your Pilates studio top-of-mind with potential clients? In this episode of The Pilates Business Podcast, host Seran Glanfield dives deep into the power of consistent marketing. Learn how to ditch the one-and-done marketing blitz and develop a strategic approach that builds brand awareness, fosters relationships, and keeps those n…
…
continue reading
1
The Art of Retaining Clients in a Competitive Market
19:05
19:05
Afspil senere
Afspil senere
Lister
Like
Liked
19:05
Feeling the pressure of a competitive market? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the crucial topic of client retention. Learn proven strategies to keep your clients coming back for more, from delivering exceptional service and building lasting relationships to overcoming common challenges like market sa…
…
continue reading
1
Supercharge Your Pilates Studio: The Epic Quest for Five-Star Google Reviews
27:22
27:22
Afspil senere
Afspil senere
Lister
Like
Liked
27:22
This episode of the Pilates Business Podcast focuses on the significance of Google reviews for clinical Pilates studios, and discusses a new systemised approach to automate the process of gathering five-star reviews to enhance business visibility and ranking on Google. The competition in the Pilates industry is highlighted, underscoring the importa…
…
continue reading
1
What It Takes To Grow Two Businesses - With Jackie Hinton from Good Citizen Pilates Loops
32:42
32:42
Afspil senere
Afspil senere
Lister
Like
Liked
32:42
In this insightful episode of The Pilates Business Podcast, host Seran Glanfield chats with special guest Jackie Hinton, the proud owner of Good Body Pilates studio in Santa Monica and the founder of Good Citizen Pilates Loops. Jackie shares her unique journey from being a Pilates instructor to becoming a studio owner and entrepreneur. She sheds li…
…
continue reading
1
Innovative Programming: Keeping Your Classes Fresh
23:10
23:10
Afspil senere
Afspil senere
Lister
Like
Liked
23:10
Is your studio's class schedule feeling a bit stale? Are you struggling to retain clients and attract new ones? In this episode of The Pilates Business Podcast, host Seran Glanfield dives into the world of Innovative Programming. Learn how to keep your classes fresh and engaging with strategies for developing unique offerings, implementing them suc…
…
continue reading
1
Unleashing CRM Superpowers for Clinical Pilates Small Businesses [CRM Series]
19:06
19:06
Afspil senere
Afspil senere
Lister
Like
Liked
19:06
Our special guest Casey Hill from ActiveCampaign is back for the next episode of our customer relationship management (CRM) series, diving into the essentials of using CRM effectively beyond just managing contacts, particularly for clinical Pilates studios and similar small businesses. The discussion unravels the true definition of a CRM, showing o…
…
continue reading