The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt

Your Digital Marketing Coach with Neal Schaffer

Unlock the secrets to mastering influencer marketing on TikTok with insights from Drew Moffitt, head of marketing at Kumospace. Discover how performance-based compensation and cutting-edge AI tools are transforming influencer campaigns, making them more effective and measurable.
We explore how TikTok and influencer marketing became instrumental in promoting Kumospace, especially when LinkedIn’s targeting capabilities fell short. Dive into the innovative strategies that propelled this B2B product forward in a rapidly evolving digital landscape, emphasizing real-time collaboration and productivity for remote teams.
This episode also delves into the mechanics of influencer marketing success. We dissect the role of performance-based payment structures, the challenges of multi-device attribution, and the synergy between brand and performance marketing. Learn how specific user targeting, like SMB owners and remote work executives, can significantly boost your campaigns. We wrap up with expert advice on scaling influencer strategies, leveraging AI for SEO, and the importance of finding the right creators whose content aligns with your brand’s vibe.
Don’t miss this chance to elevate your digital marketing game!

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Kapitler

1. The New Rules of (TikTok) Influencer Marketing with Kumospace's Drew Moffitt (00:00:00)

2. New Rules of Influencer Marketing (00:00:01)

3. Exploring Influencer Marketing Success (00:09:00)

4. Influencer Marketing Success Strategies (00:14:22)

5. Influencer and SEO Channel Strategy (00:23:01)

6. AI-Generated Content and SEO Strategy (00:31:26)

7. The Vibe in Influencer Marketing (00:41:09)

8. Scaling Influencer Marketing Strategies (00:53:27)