10 Things Marketers Can Learn from Authors [My Author Nation Recap]

Your Digital Marketing Coach with Neal Schaffer

I recently attended Author Nation, the premier conference for self-published authors in Las Vegas. While it might seem like fiction authors and digital marketers are worlds apart, the lessons I learned prove otherwise. From innovative uses of AI to the art of leveraging "borrowed audiences" and creating content that captivates through curiosity, authors are blazing trails that marketers can follow. Join me as I share 10 game-changing insights from Author Nation that will inspire your digital marketing strategy in 2025 and beyond!

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Kapitler

1. What Authors Can Teach Marketing (00:00:00)

2. Leveraging Opportunities in Author Marketing (00:12:00)

3. Creating Curiosity Gaps and Swiss Cheese (00:24:16)