924: Work-Life Balance Thanks to TECHNOLOGY (and support!) w/ Jen McFarland

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

How can technology revolutionize your small business and enhance work-life balance? Discover the inspiring journey of Jen McFarland, founder of Marit Digital, as she transitions from various IT roles to becoming an empowering entrepreneur. Learn how Jen's extensive experience in higher education and managing a university web services setup uniquely equips her to help small businesses thrive with technology. From AI to WordPress, SEO, and security training, this episode offers rich insights into the services Marit Digital provides and how they can boost your business efficiency.
Listen to Jen's candid discussion about the challenges and rewards of transitioning from a full-time job to starting her own venture. She shares invaluable tips on the importance of charging appropriately for services and the strategic moves that helped her build a loyal client base. Learn how fractional tech support can be a game-changer for small businesses, providing crucial reassurance and problem-solving during emergencies. Jen's approach balances maintaining existing infrastructure with introducing new, efficient tech tools to streamline operations, making her support indispensable.
Get inspired by how Jen integrates sustainability and community support into her business model. From "Power Hours" to "Get It Done" sessions, discover innovative ways to make tech support accessible and less intimidating. Jen's dedication to planting trees for every new project and holding open office hours underscores her commitment to a better business environment.
ABOUT JEN
Jen McFarland has more than 20 years working in an array of IT positions. In 2022, she started Marit Digital with the goal of providing support for the many small businesses that lack dedicated technical insights and support. She is on the path to a B Certification for Marit Digital and as well as an occasional writer, covering tech events and stories for the Triangle area.

LINKS & RESOURCES

• Visit Marit Digital’s Website
• Connect with Jen on LinkedIn (and stay tuned for her next AI Cafe!)

Kapitler

1. Empowering Small Businesses With Technology (00:00:00)

2. Supporting Small Business Technology Integration (00:08:09)

3. Integrating AI in Small Business (00:13:21)

4. Business Empowerment and Sustainable Tech (00:26:50)

5. Gratitude to Podcast Guests (00:37:56)