929: A strategic marketing plan that SAYS LESS(!?) and works BETTER! w/ Tiff Quillan

Wantrepreneur to Entrepreneur | Start and Grow Your Own Business

Unlock the secrets to thriving in a traditional industry as we sit down with Tiff Quillan, the founder of Nover Marketing. Sparked by a casual conversation at a picnic, Tiff's journey from a corporate job to launching a successful marketing agency in the architecture, engineering, and construction (AEC) sectors is nothing short of inspiring. Hear firsthand how she identified an underserved market and leveraged her expertise to carve out a niche, turning challenges into opportunities. Whether you're an aspiring entrepreneur or a seasoned business owner, Tiff's story is a powerful example of the impact of dedicated client service and niche specialization.
In this episode, we delve into fundamental marketing strategies that any business can apply to boost their reach and efficiency. We break down the buyers' journey, emphasizing the importance of targeting customers at the bottom of the funnel with SEO and PPC for maximum ROI. Learn about the stages of the buyer’s journey, the benefits of bottom-of-the-funnel advertising, and why keyword research and local SEO are critical to optimizing your online presence. Tune in to gain actionable insights that will elevate your marketing game and help you capture demand more effectively.
ABOUT TIFF

Tiff Quillan is the owner of Nover Marketing, a marketing agency that serves the architecture, engineering, and construction industries. She spent six years directing marketing strategies for agencies and tech companies with billion-dollar valuations, while simultaneously undertaking freelance projects. Deciding to invest her weekends and evenings into establishing her own brand, she focused on her business during her free time. Within just eight weeks, she was able to resign from her corporate job and fully commit to her venture.

LINKS & RESOURCES

• Visit Nover Marketing’s Website
• Connect with Tiff on LinkedIn

Kapitler

1. Building Businesses in Traditional Industries (00:00:00)

2. Marketing Fundamentals (00:12:52)

3. Keyword Research and Local SEO Strategy (00:24:19)