))
From Road To Retail, The Story Of Wynk
Manage episode 454814880 series 3552843
Indhold leveret af N/ATION Beer. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af N/ATION Beer eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.
How many beverage companies started by making their product in a 53' tractor trailer that traveled the country? That was the question we asked ourselves upon hearing the origin story of the Wynk THC-infused seltzer brand, which initially competed in the state-by-state regulated cannabis industry. In our conversation with co-founder and CEO Angus Rittenburg, we talk about where the brand started, how they have evolved, the ways they're navigating a highly fragmented (and increasingly regulated) category in terms of marketing and distribution, and lastly, how they intend to compete in a space that is only expected to continue explosive growth in 2025.
Mentioned in this episode:
Wynk Seltzers
Countdown by Wynk
Ceria Brewing (brief mention)
BERO Brewing (brief mention)
22 episoder
Del
