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Ep 115 Over-branding at events and Unlikely Secrets to Million dollar success, with Kraig Kleeman Part 2

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Manage episode 375427943 series 2814284
Indhold leveret af Adelaine Ng. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Adelaine Ng eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.
Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"It is very, very possible to over-brand".
"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".
-Kraig Kleeman
**To get your free vinyl, email kraig@kraigkleemanlive.com and let him know you heard him on this podcast.
Kraigs's website:
https://kraigkleemanlive.com/
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman

Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

  continue reading

Kapitler

1. Branding and Success in Business (00:00:00)

2. Solitude's Power and External Perspectives (00:07:37)

3. Craig Clemen's Impactful Show and Conversation (00:19:38)

119 episoder

Artwork
iconDel
 
Manage episode 375427943 series 2814284
Indhold leveret af Adelaine Ng. Alt podcastindhold inklusive episoder, grafik og podcastbeskrivelser uploades og leveres direkte af Adelaine Ng eller deres podcastplatformspartner. Hvis du mener, at nogen bruger dit ophavsretligt beskyttede værk uden din tilladelse, kan du følge processen beskrevet her https://da.player.fm/legal.

Is it possible to get your marketing wrong by over-branding your event? And where are many event marketers getting the languaging wrong? Kraig Kleeman shares why the focus on product-centric language in branding needs to shift towards outcomes and creativity. This episode also learns from his insightful journey to becoming a $30 million entrepreneur in four short years, by using the power of external perspectives from less mainstream sources to get there.
Kraig Kleeman is a successful combo of corporate honcho meets rock and roll performer. A lover of the performing arts, Kraig has coupled that passion and his business acumen to craft mesmerising corporate events. He is the founder of Rock The C-Suit, Kraig Kleeman Live and an established showrunner for global events such as The World Leaders Forum. He is also the bestselling author of A Winning Brand and The Must React System.
Quotes from this episode:
"It is very, very possible to over-brand".
"There's just something to be said for having an insatiable curiosity, being willing to make your life committed to understanding the power of external perspectives".
-Kraig Kleeman
**To get your free vinyl, email kraig@kraigkleemanlive.com and let him know you heard him on this podcast.
Kraigs's website:
https://kraigkleemanlive.com/
Connect with Kraig:
Twitter: kraigkleemantv
LinkedIn: kraigkleeman
FB: kraig.kleeman

Connect with Adelaine:
Email: uponarrivalpodcast@gmail.com
Record interviews remotely with Riverside:
bit.ly/RecordWithRiverside
Get 15% off your subscription with code: Adelaine
Host your podcast on Buzzsprout:
bit.ly/BuzzsproutGet20Amazon
Get $20 Amazon gift card.
Edit interviews like a word document with Descript:
bit.ly/EditWithDescript
Adelaine's game-changing podcast production AI tool
Note: Some links on this page may be affiliate links, meaning I may earn a commission that supports this podcast if you make a purchase through them. All recommendations are based on my personal experience and made in good faith to provide helpful resources.

  continue reading

Kapitler

1. Branding and Success in Business (00:00:00)

2. Solitude's Power and External Perspectives (00:07:37)

3. Craig Clemen's Impactful Show and Conversation (00:19:38)

119 episoder

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